Smart

Campaign
Agency Network: 
Published/Aired: 
February 2010
Like
43
Views
18040
Peugeot:  Smart

Description

Print advertisement created by Euro RSCG, France for Peugeot, within the category: Automotive.

Caption

2.5M, 4 seats. Very smart.
Peugeot BB1.0 emission, 2.50m, 4 seats.

Advertising Agency: BETC Euro RSCG, Paris, France
Global Marketing Director: Xavier Peugeot
Global Advertising Director: Olivier Gandolfo
Global Strategy Director: Nathalie Le Maitre
Account Management: Raphael De Andreis, Henri Tripard, Laurent Duvivier, Arnaud Dutant
Creative Directors: Remi Babinet, Anne-cecile Tauleigne
Copywriter: Betc
Art Director: Carole Ser
Print Producer: Agnes Cattelan
Web Supervision: Francois Barral, Samuel Dumas, Perrine Legal
Web Copywriter: Ivan Beczkowski
Web Art Director: Christophe Clapier
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WillyLatasa's picture

Peugeot or Smart? Or both?

WillyLatasa
Activity Score 614
Art Director at Sinus.la |

"Bright ideas bring better results"

ZAPATABLOOD's picture

good art director

ZAPATABLOOD
Activity Score 30
Argentina
Hibon's picture

Very smart ad for the new Peugeot BB1.

Hibon
Activity Score 3734

Simple ideas are the best !

xcreativity's picture

clean but nothing special.

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Hiperion's picture

so what´s the concept?
nice art

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
michdec's picture

looks like king kong from the McD ad sat on the front of the car

michdec
Activity Score 440
archiwan's picture

without the image..the wording itself sells the product...so weak presentation.

archiwan
Activity Score 55
Other at Assistant Architect, Malaysia
kagzmainah's picture

still an ugly ride

kagzmainah
Activity Score 629
Graphic Designer
kurtberengeiger's picture

I very much like the other two adverts in this series. However, for obvious reasons, I wouldn't have used the word "smart" in this advert...

kurtberengeiger
Activity Score 7357
Copywriter
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