Description
Print advertisement created by Saatchi & Saatchi, South Africa for Peugeot, within the category: Automotive.
We ran out of land before we ran out of fuel. Coast to coast. 1688km. One tank.
Creative Director: Bennie Du Plessis
Art Director: Jade Manning
Copywriter: Jeff Harvey
Photographers: Jade Manning
Producer: Scot Aitken
Account Supervisor: Zoe Willems
Account Manager: Skye Capazorio
Planner: Adene Van Der Walt
Other additional credits: Sagren Reddy
Simple and smart. Good thinking.
sti cazzi
really, i like a lot. its simple and the copy tells smart whats going on. but one question: why is there a airport-sign?
Nice ad, as long as they haven't repeated any signboards.. (i'm not gonna check, lol)
lovely to the point
The man who stops advertising to save money is like the man who stops the clock to save time
This kind of art directions is becoming really overdone. But man, the copy is so bold. Nice line there.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
TOO MUCH, overdone
Yea nice ad for all those hundreds of people lost in the forest. Errrr? Would love to hear the media strategy on this?
Maybe it's an ad for Orcs & Elves?
But why is the outdoor ad in a forest? Who the heck is going to see it? It looks like it's there for the 'presentation board' for the award shows.
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