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1688km

Campaign
Agency Network: 
Published/Aired: 
May 2016
Peugeot:  1688km
Peugeot Print Ad -  1688km

Also From This Campaign 2

Description

Print advertisement created by Saatchi & Saatchi, South Africa for Peugeot, within the category: Automotive.

Caption

We ran out of land before we ran out of fuel. Coast to coast. 1688km. One tank.

Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Bennie Du Plessis
Art Director: Jade Manning
Copywriter: Jeff Harvey
Photographers: Jade Manning
Producer: Scot Aitken
Account Supervisor: Zoe Willems
Account Manager: Skye Capazorio
Planner: Adene Van Der Walt
Other additional credits: Sagren Reddy
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derya's picture

lovely!

derya
Activity Score 302
Copywriter
Guest's picture

Simple and smart. Good thinking.

Guest
BecauseISaidSo's picture

I love it - so original. Good work!

BecauseISaidSo
Activity Score 26
Copywriter at Ogilvy
Guest's picture

sti cazzi

Guest
Guest's picture

really, i like a lot. its simple and the copy tells smart whats going on. but one question: why is there a airport-sign?

Guest
Olafski001's picture

great line!

Olafski001
Activity Score 1193
Copywriter |
bottleHeD's picture

Nice ad, as long as they haven't repeated any signboards.. (i'm not gonna check, lol)

bottleHeD
Activity Score 90
Art Director at OgilvyOne
corndogfuneral's picture

Nice.

corndogfuneral
Activity Score 1053
Art Director
Tonits's picture

Muy bien.

Tonits
Activity Score 349
TRICKY's picture

lovely to the point

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

nice use of the http://www.manysame.com project.

Guest
cebado's picture

thumbs up!

cebado
Activity Score 256
General Manager at --
john ler's picture

genius !

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
premc's picture

very nice
7/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

blackstar7's picture

great concept

blackstar7
Activity Score 75
Administrative
Zeus's picture

nice copy!!

Zeus
Activity Score 906
somewhere
theanc's picture

This kind of art directions is becoming really overdone. But man, the copy is so bold. Nice line there.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

mitchelle2child's picture

Well Said

mitchelle2child
Activity Score 87
Illustrator at bluebird communications
Blair Semenoff's picture

TOO MUCH, overdone

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

Yea nice ad for all those hundreds of people lost in the forest. Errrr? Would love to hear the media strategy on this?

Guest
Guest's picture

Maybe it's an ad for Orcs & Elves?

Guest
Guest's picture

But why is the outdoor ad in a forest? Who the heck is going to see it? It looks like it's there for the 'presentation board' for the award shows.

Guest
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