Agency Network: 
Published/Aired: 
May 2016
Peninsula School Feeding Association:  Brain

Description

Print advertisement created by FCB, South Africa for Peninsula School Feeding Association, within the category: Public Interest, NGO.

Caption

You can't teach a hungry child.
Your much needed donations ensure that we can keep feeding hungry school children so that they can keep learning. Visit www.psfa.org.za or call 021 447 6020 to find out how just R1,20 a day can feed a child this winter.

Advertising Agency: Draftfcb, Cape Town, South Africa
Creative Directors: Schalk van der Merwe, Francois de Villiers
Art Directors: Alessandro Betti, Rafe-Jon Burchell
Copywriter: Liora Friedland
Illustrator: Ian Anderson
Photographer: Malcolm Dare
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Guest's picture

nice campaign dudes & gals! viva SA. hope you get a good response from the public, it's a very worthy cause

Guest
Guest's picture

B minus. pretty forced.

Guest
Guest's picture

A worthy cause, but if you're going to do expensive, pro-bono, agency-driven proactive work... Why not just give them the money - these ads are so weak they won't make anyone do anything.

Guest
Guest's picture

i've got noodles for brains..

i love this. making me hungry too

Guest
everartz's picture

i just dont like the art direction..
--
Everartz

everartz
Activity Score 7571
Art Director |

| everartz |

ORISHAS76's picture

me parece un buen concepto y bien ejecutado!!!(sobre todo esta pieza)

ORISHAS76
Activity Score 344
postman's picture

Seeing the visual, I thought 'Oh no, not yet another crappy 'your-brain-is-full-of-our-product'-piece', but it's got that twist. I like it.

postman
Activity Score 941
Other
Guest's picture

nice

Guest
ranbandi69's picture

good idea but it put me off bigtime. reminds me of "silence of the lambs" and "hannibal". this child must be sick.

ranbandi69
Activity Score 12
Leo Burnett solutions Colombo
unstatusfied's picture

mhahhahahaaa!! THIS is goooood!

unstatusfied
Activity Score 52
Copywriter
picktokyo's picture

forced and gross

picktokyo
Activity Score 1404
Copywriter at JWT
Guest's picture

great work.

Guest
Guest's picture

wacala.

Guest
Guest's picture

Love the whole campaign. Great idea!

Guest
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