Stephanie Dixon Swimming

Campaign
Agency Network: 
Published/Aired: 
February 2010
Paralympic Games:  Stephanie Dixon Swimming

Description

Print advertisement created by BBDO, Canada for Paralympic Games, within the category: Recreation, Leisure.

Caption

She doesn't want your sympathy.
But her opponents might.

Advertising Agency: BBDO Toronto, Canada
Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Julie Nikolic
Copywriter: Greg Buri
Photographer: Chris Woods
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Highest Rated

raavigeorgian's picture

very powerful...

raavigeorgian
Activity Score 2434
Art Director at New Delhi
Gunnar's picture

Nice!

Gunnar
Activity Score 42
Art Director at Bates Interactive
karan raghav's picture

i like it...

karan raghav
Activity Score 206
Copywriter at Ogilvy delhi |

http://karanraghav.blogspot.com/

xcreativity's picture

strong. love it

xcreativity
Activity Score 2356

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

mikeelrapido's picture

Strong, that's true.

mikeelrapido
Activity Score 1921
Copywriter at Evo S.C. |

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sintra's picture

nice copy

sintra
Activity Score 691
Administrative
patUDAY's picture

Nice 1. Attitude full on.

patUDAY
Activity Score 432
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

andyStock's picture

Good image, good copy. I like this very much!

andyStock
Activity Score 666
shitmonk's picture

wow, I love the tone of the copy, kudos to the writer, and nice B&W photo

shitmonk
Activity Score 455
CrackerJackFlash's picture

Lovely

CrackerJackFlash
Activity Score 19518
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

Dzsoi's picture

I am not a native English speaker (can't hide it), but I feel 'She doesn't need/want your pity/regret. But her opponents might.' would be more accurate. Maybe I got it all wrong, everybody likes the copy.

Dzsoi
Activity Score 8563
Copywriter
muraliduggineni's picture

Awesome! Everything is so beautifully executed and the copy is so powerful.

muraliduggineni
Activity Score 104
Copywriter |

murali duggineni

rameez's picture

It is........Phenomenal!
very strong imagery with very strong Line!
Love et

rameez
Activity Score 28
Web Designer/Developer
silvi's picture

The title is very smart.

silvi
Activity Score 4134
Copywriter
Hibon's picture

Very good work.

Hibon
Activity Score 3666

Simple ideas are the best !

JFDreamer's picture

done for nike, can't remember the year

JFDreamer
Activity Score 176
BBDO - Perú |

keep smilling

daigoro's picture

Nike print campaign, The Jupiter Drawing Room, 2001. One Show bronze.

www.adforum.com/adfolio/reel_detail.asp?page=1&ID=18002&TDI=VD5Yj6I6
(Disabled runner: It's okay to stare. It's hard not to when you're looking at a world record holder.)

www.adforum.com/creative_archive/award/reel_detail.asp?tb=16&awy=2001&...
(Disabled swimmer: It's okay to feel sorry for him. He missed gold by a hundredth of a second.)

www.adforum.com/creative_archive/award/reel_detail.asp?tb=16&awy=2001&...
(Basketball player in a wheelchair: Feel awkward around him? You must be playing him in the semi-finals.)

daigoro
Activity Score 4
SAM75's picture

Man, I heart this one.

SAM75
Activity Score 220
Guest's picture

Super.........

Guest
Sven Gali's picture

Now this is a powerful ad! It has grace, dignity, and it moves the heart!

Sven Gali
Activity Score 843
Photographer
Adaddicted's picture

it shows their determination... and the copy hit your emotion!
Great campaign!

www.trendhunter.com/trends/paralympic-ad

Adaddicted
Activity Score 3403
Art Director |

withalltherespects

hichamm's picture

not bad at all, nice copy writing

hichamm
Activity Score 2
Art Director
raavigeorgian's picture

very powerful...

raavigeorgian
Activity Score 2434
Art Director at New Delhi
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