Description
Print advertisement created by Ogilvy, China for Panadol, within the category: Pharmaceutical.
Effective headache relief
Creative Director: Wilson Chow
Art Director: Shiyang He
Copywriter: Lianhui Hao
Illustrator: Feng Liu
Photographer: Tinghu Ye
Out of the series this one makes the most sense. The others make you think too hard and there's too much to look at. This is simple and easy to understand.
i find this one rather weak as compared to the others. this almost denotes a life long addiction to panadol. where as the first and second were perfect. they denoted a crazy staressful day/life = panadol.
monkey loves the first one most. you can almost feel the confusion/stress in that one!
or for a pain killer when it's too late ...
It reminds me of that one in wich a child was crying and screaming like crazy in a supermarket. Daddy was about to kill him and then kill himself, and everybody in the supermarket was looking at the situation. The slogan: USE CONDOMS.
:)
amazing set of ads congrats!
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
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i like the others 2, this one similar to condom ads.. sorry.
“With love and patience, nothing is impossible.”
Http://sumefolio.blogspot.com
i like the others 2, this one similar to condom ads.. sorry.
“With love and patience, nothing is impossible.”
Http://sumefolio.blogspot.com
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