People like you, 3

Campaign
Agency Network: 
Published/Aired: 
March 2010
PAH:  People like you, 3

Description

Print advertisement created by Scholz & Friends, Poland for PAH, within the category: Public Interest, NGO.

Caption

It's not PAH that builds schools. It's people like you.
To send your donation go to www.pah.org.pl

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corporal_hicks's picture

The guy at the back is weird. Looks like he's jumping over the canyon.
Also retouching needs improvement..

corporal_hicks
Activity Score 365
Art Director
deuBleuDi's picture

weird eh?

deuBleuDi
Activity Score 265
Art Director
Adaddicted's picture

average art.

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

perromalo's picture

love the approach and the claim "it's people like you"

perromalo
Activity Score 435
Creative Director at Mateo&co
luispiter's picture

i dont understand.. nice art

luispiter
Activity Score 2756
comunication
shitmonk's picture

this must be the first idea that comes to mind when you think of building smt up together

shitmonk
Activity Score 463
bknowlden's picture

The photos are very staged, unemotional and forced.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Dadaism's picture

I like how they stage it =D

Is a totally different approach, not every donation ad must come with a poor kid with broken limbs and a wonderful copy to touch our heart.

Dadaism
Activity Score 161
Darling Design
atb2005's picture

Unemotional and forced? What are those people in the photo supposed to do (to look more emotional)? I like the campaign. It's the message that's important here; not so much the visual or the art direction. My only issue with this image is its background. Are they building a school in the mountains or something?

atb2005
Activity Score 13547
sloppy4's picture

i don't think you want people like me building anything.

sloppy4
Activity Score 1492
Appolonia's picture

its just the location of building the school that doesnt make sense to me

Appolonia
Activity Score 298
Copywriter at memark branding agency
Tommy G.'s picture

the man jumping over the river is way too cheesy. The rest is great.

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
Guest's picture

It can be weird for You but climate of the add is made for Polish people. After II world war, almoust all Poland was dameged and "people like You" build it up ...

so for many it can be very sentimental

Guest
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