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Spots Disappear

Agency Network: 
Published/Aired: 
March 2011
Oxy:  Spots Disappear
Oxy Print Ad -  Spots Disappear

Description

Focus on the bottle and watch the spots disappear.

Print advertisement created by Ogilvy, South Africa for Oxy, within the category: Health.

Caption

Focus on the bottle for 20 seconds

Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Directors: Jonathan Beggs, Gerry Human
Art Directors: Sifiso Tshabalala, Robyn Bergman
Copywriter: Thokozani Mashigo
Illustrator: Sifiso Tshabalala
Photographers: Sifiso Tshabalala, Thokozani Mashigo
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Pushkaraj Shirke's picture

we did the same for ORAL CDX - and that was 2 years ago. at Ogilvy india. we also won an RX award of excellence for the entire campaign. it's listed on my blog: www.monkeyworksadvertising.blogspot.com

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

Prof's picture

man this idea is so old its not even funny...

really disappointed this flew...

Prof
Activity Score 1449
Copywriter |

Quite really.

Renjithtnair2003's picture

Is it really from Ogilvy????????????

Renjithtnair2003
Activity Score 233
Art Director at Clusters, Bangalore
TommyO's picture

Maybe it's not a new idea, but I enjoyed it.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

freakart's picture

me too

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

dadada's picture

i know this king of optical illusion, but this one doesn't work with me

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

atb2005's picture

In order for it to work, you should not blink.

atb2005
Activity Score 13557
pez's picture

10 secs is enough but, who's going to spend 10 secs to understand an ad?

pez
Activity Score 1804
Creative Director
bakamono's picture

I don't got 20 sec.

bakamono
Activity Score 1002

because therefore it is

trilobite's picture

jajaj very nice, the dots dissapear!!!

trilobite
Activity Score 8
Marketing Manager at Universidad del Valle de Mexico
sandipkayal's picture

what a idea

sandipkayal
Activity Score 274
Art Director at LOWE LINTAS |

a CREATIVE drop

sandipkayal's picture

great

sandipkayal
Activity Score 274
Art Director at LOWE LINTAS |

a CREATIVE drop

sandipkayal's picture

mind blowing

sandipkayal
Activity Score 274
Art Director at LOWE LINTAS |

a CREATIVE drop

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