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Campaign
Agency Network: 
Published/Aired: 
November 2017
Oxfam: Pencil

Description

The situation of women in the Democratic Republic of the Congo is alarming. Lack of access to contraception, poor health care and early pregnancy prevent young girls from going to school, which hampers the country's economic development.

Print advertisement created by FCB, Canada for Oxfam, within the category: Public Interest, NGO.

Caption

One in four Congolese teenagers does not complete school because of pregnancy.

Advertising Agency: FCB Montreal, Montreal, Canada
Creative Director: Étienne Bessette
Art Director: Sébastien Robillard
Copywriter: Joël Letarte
Illustrator: Mathieu Beaulieu
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nicktydeman's picture

This is terrible. A condom is a device for protecting against what's inside, so essentially this advert is suggesting that condoms will prevent someone from receiving what's inside.

nicktydeman
Activity Score 8
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