In order to promote the 2019 Ottawa International Animation Festival, McMillan came up with the “Take a Break” theme, based on the insight that the world is full of bad news these days and sometimes you just need to get away from it all.
And what better place to retreat from the daily depressing newsfeed than going to the world’s second largest animation festival, the OIAF. In each poster, a mischievous character(s) is playfully hacking the annoying object of interest, turning it from something scary into something LESS scary.
Print advertisement created by McMillan, Canada for Ottawa International Animation Festival, within the category: Public Interest, NGO.
Creative Director: Graham Rapsey
Associate Director: Craig Lobban
Copywriter: Craig Lobban
Designers: Michael Zavacky, Jared Barter
Illustration: Michael Zavacky
Strategy: Michael McDonald-Beraskow
Production: Tori Scheen
Account Manager: Lindsay McGregor