It will only get harder

Agency Network: 
Published/Aired: 
March 2012
Ondazul:  It will only get harder
Ondazul Print Ad -  It will only get harder

Description

Print advertisement created by Que, Argentina for Ondazul, within the category: Public Interest, NGO.

Caption

It will only get harder.
Reduce waste. March 22nd. World Water Day.

Advertising Agency: Quê, Argentina
Creative director: Eduardo Almeida
Art director: Marcelo Cunha
Copywriter: Fernando Aguiar
Image bank: Artluz Studio
Art buyer: Álvaro Edir
Account director: Tatiana Soter
Accounts: Tatiana Soter, Danielle Portella, Marina Gouvêa, Pedro Bastos
Log in to post comments
salil.sharma's picture

looking good

salil.sharma
Activity Score 2560
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Hadrons's picture

One of the risks of being too dramatic is your audience becomes obtuse.
This image is a good example for 'not getting the desired effect'.
As beautiful as it might be -
we lose the message and the operative behind it.

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kalpesh78's picture

I agree with Hadrons. but i love the ad.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

andylefty's picture

Who is it to?

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
killazol1's picture

i disagree with you Hadrons but i understand the meaning of your words. in my opinion, i think that we have to create works that make everyone to think harder. and i say that because i'm feeling that our brain need to be less lazy. i like this work.

killazol1
Activity Score 354
chamindarathnayake's picture

Agree

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

Where is the idea's picture

The 'reduce waste' spoils the ad and the idea. What a waste!

Where is the idea
Activity Score 707
Creative Director
Sacrilegend's picture

Exactly. Otherwise, this is a pretty great ad.

Sacrilegend
Activity Score 3394
Copywriter
MicheleVirgilio's picture

i'm agree with Hadrons too. I like the ad, good shoot

MicheleVirgilio
Activity Score 2617
chuckieT's picture

Wouldn't people just use a pump to get water from that depth? This ad is so exaggerated it is comical and lacks any real impact.

Also, that sand in the foreground doesn't even look particularly dry.

chuckieT
Activity Score 680
Creative
fabiomaia's picture

Great!

fabiomaia
Activity Score 25
Copywriter at Ogilvy Action, Rio de Janeiro - Brasil
Sacrilegend's picture

Instant get without being expected.

Sacrilegend
Activity Score 3394
Copywriter
the true's picture

muy bien, very nice

the true
Activity Score 70
Copywriter
advocate's picture

boring

advocate
Activity Score 268
Art Director at Philippines
lpgatti's picture

amazing

lpgatti
Activity Score 341
Creative Director at publicidade |

#

Design Central's picture

I - LIKE - THIS - AD - !

Thats it!

Design Central
Activity Score 364
khronos's picture

trying too hard'er

khronos
Activity Score 994
Copywriter
baliais's picture

Agree with Killazol1

baliais
Activity Score 2614
Graphic Designer
CrackerJackFlash's picture

Good job.

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

Bob08's picture

Nice.

Bob08
Activity Score 749
rakhal's picture

why the headline?

rakhal
Activity Score 141
Creative Director at Working at Core One Communications as head of creative
Wordnerd's picture

reduce waste? don't get that

Wordnerd
Activity Score 6690
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement