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Dirt is good, 3

Campaign
Agency Network: 
Published/Aired: 
June 2014
OMO:  Dirt is good, 3

Description

Kids love playing with modern gadgets. Parents do not mind this because it keeps the child busy and distracted. This campaign idea acts as a counterpoint against the modern ways of parenting using devices. It visually illustrates that while indoor games can act as distraction, outdoor games can be fertile grounds for discovery, learning, team work, co-ordination, interaction and friendships.

Print advertisement created by Lowe, Vietnam for OMO, within the category: House, Garden.

Advertising Agency: Lowe, Saigon, Vietnam
Creative Director: Carlos Camacho
Art Directors: Juan Sebastian Otoya, Kumkum Fernando
Copywriter: Carlos Camacho
Illustrator: Mattias Adolfsson
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TheBear's picture

hmmmmm...

TheBear
Activity Score 486
General Manager |

I'm good at this But not perfect.

kleenex's picture

cool concept.

kleenex
Activity Score 58667
Web Designer/Developer
parlinka's picture

not col concept

parlinka
Activity Score 92
damnson's picture

Concept is good, execution is basic.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

VeronicaFranco's picture

Nice insight, average execution, annoying typography

VeronicaFranco
Activity Score 789
Copywriter
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