The campaign targets Tet’s strong tradition of family togetherness. Lowe used the insight that today many people migrate from rural areas to eke a living in the cities. For some, cost of travel to reunite with a family many miles away can be prohibitive, resulting in separation over years, even for the special New Year season.
This professional campaign titled 'Tet' was published in Singapore in January, 2015. It was created for the brand: OMO, by ad agency: Lowe. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 8 years ago.
Advertising Agency: Lowe Singapore, Singapore
Creative Director: Erick Rosa
Senior Art Director: Loh Seow Khian
Copywriter: Viraj Swaroop
Producer: Pamela Phang
Regional Business Director: Srija Chatterjee
Production House: Bullet Productions Bangkok
Post Production: VHQ Post Singapore
Composer: Peter Jones