Faith

Campaign
Agency Network: 
Published/Aired: 
April 2008
Olympia Gym:  Faith

Description

Print advertisement created by Rediffusion DYR, India for Olympia Gym, within the category: Recreation, Leisure.

Caption

The only thing worth losing is weight.

Advertising Agency: Rediffusion DYR, New Delhi, India
Creative Directors: Daniel Upputuru, Abhinav Pratiman
Copywriter: Bhavna Kher
Art Director / Illustrator: Arnab Ray
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Highest Rated

swee2's picture

good one...

swee2
Activity Score 12
bangalore
andreabecon@yahoo.it's picture

Heavy, but works.

andreabecon@yahoo.it
Activity Score 81
Creative Director at creative director
swee2's picture

good one...

swee2
Activity Score 12
bangalore
FlyingDogs's picture

Pretty nice campaign.

-----------------------------------------
http://godwindmello.blogspot.com

FlyingDogs
Activity Score 964
Copywriter
crazylegz's picture

it's not nice. Not nice at all. It's like if you lose weight instead of losing faith in God, or losing confidence in yourself etc. etc. you'd be a better person or sth.

crazylegz
Activity Score 92
Oxfam Hong Kong
All ears's picture

I like the art and the line.

All ears
Activity Score 233
Copywriter, London
Gutts's picture

very nice!
a fresh way to handle that topic!
it works fine. may be a bit provocative -
but who cares?
well done guys!

Gutts
Activity Score 40
ad agency
Diego Jarrin's picture

nice nice nice

Diego Jarrin
Activity Score 57
Chief Creative Officer at Episodio1
ogilvyandmenon's picture

i dint get the dad angle :(

ogilvyandmenon
Activity Score 176
O&M India
drunk dave's picture

if only you had a copywriter

drunk dave
Activity Score 1062
Copywriter at Publicis South Africa
Puly13795's picture

This one needs new copy. The other two work well because we can assume that they've been rejected and lost all hope of finding love because they're fat.

I'm not sure how his dad dying relates back to his weight, unless he died because he was fat, in which case, it should be more clear.

Puly13795
Activity Score 42
Copywriter
Srivatss N Iyer's picture

makes no sense. utter nonsense

Srivatss N Iyer
Activity Score 121
Copywriter at RK Swamy BBDO
raavigeorgian's picture

very clever...nice

raavigeorgian
Activity Score 2434
Art Director at New Delhi
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