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Couple, 1

Campaign
Agency Network: 
Published/Aired: 
April 2010
Olla:  Couple, 1

Description

Advertising Agency: age., Sao Paulo, Brazil

Print advertisement created by age., Brazil for Olla, within the category: Health.

Caption

Please use condom.

Executive Creative Director / Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Andre Fukumoto
Copywriters: Daguito Rodrigues, Charles Faria
Illustrator: Techno Image
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Highest Rated

jessehow's picture

creative, but i don't like how it implies that ugly people should not have children. i, for one, do not admire creativity that hinges upon discrimination.

jessehow
Activity Score 37
atb2005's picture

Please use condom because your kids won't be pretty? lol Funny, but still. What if some of Olla's customers look like that? Not sure about this approach.

atb2005
Activity Score 13557
raavigeorgian's picture

if that's the thought behind the campaign, it's really good

raavigeorgian
Activity Score 2444
Art Director at New Delhi
crashandburn's picture

Ah, now i get it. Thanks to atb2005. Lol.

crashandburn
Activity Score 55
meraj's picture

@ abt2005 :okay if thats the message ..then its really hit the humor very well.....even though lil bit confusing for understand the message of it according to the way the copywriter tried to.

meraj
Activity Score 216
university
jessehow's picture

creative, but i don't like how it implies that ugly people should not have children. i, for one, do not admire creativity that hinges upon discrimination.

jessehow
Activity Score 37
Temple's picture

Ok, now stupidity and juveline creativity has hit a new bottom and it's called age, Sao Paolo Brasil.

Temple
Activity Score 11341
Creative Director
R U serious's picture

This campaign is nazi.

R U serious
Activity Score 418

Say my name, say my name...

andyStock's picture

Not good - I imagine that a lot of Olla's customers will not be the best looking, and I don't know if this is the best way to advertise to them? Also, is the ad saying that if you are good looking you don't need to use a condom?

And besides, if ugly people didn't have children we wouldn't have footballers such as Wayne Rooney, Lionel Messi or Ronaldinho!!

andyStock
Activity Score 666
luispiter's picture

jajajjajaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaajajajjajjajajajaaaaaaaaaaaaaaaaaaaaaaaajajajajjaaaaaaa

luispiter
Activity Score 2756
comunication
Guest's picture

sorry dude u should use these condoms either.....

Guest
Hibon's picture

Stupid ad.... descriminating people is "junk brain thinking".

Hibon
Activity Score 3734

Simple ideas are the best !

Hibon's picture

And because of this ad Brazil is going to loose the World Cup...jajajaaaaaaaaaajajaaaaaa (funny?)

Hibon
Activity Score 3734

Simple ideas are the best !

dthlb72's picture

I think it implies that anybody can have sex no matter who their partner is... as long as it's fun.
and being that it has a hidden message discouraging unwanted pregnancy due to their looks / unwanted circumstances..... - spicy!

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Guest's picture

This is low common denominator advertising/media at it's most pernicious. Racism is an acknowledged, widely understood no-no. But this sort of stuff is supposed to be ok. Is that right? WRONG!

Guest
joelapompe's picture
joelapompe
Activity Score 4003
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