Olá is by far the most iconic ice cream brand in Portugal. The love brand from Unilever turns 60 years old in Portugal, and to celebrate it, the agency crafted a retro inspired ad, using the beach seller and his famous claim, “Here’s the freeeesh Olá”, shifting to “here’s the freeesh Portugal”, in order to create awareness for this very special anniversary.
Print advertisement created by Tux&Gill, Portugal for Ola, within the category: Food.
Creative Director: José Godinho Marques
Art Directors: Pedro Pissarra, Júlio Ferreira
Copywriter: José Godinho Marques
Illustrator: José Godinho Marques, Pedro Pissarra, Julio Ferreira
Marketing Director: Zé Francisco Leitão de Sousa
Strategy Director: Inês Mateus de Almeida
Account Director: Catarina Santos