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Wedding

Campaign
Agency Network: 
Published/Aired: 
January 2014
Okaz:  Wedding

Description

Unconnected, the first part read a sad message, yet when connected to the second part through the seatbelt, the complete sentence would reveal a happier, life-celebrating meaning. This clearly depicts that the use of seatbelt is an easy & effective way to preserve and cherish one's life.

Print advertisement created by BBDO, Saudi Arabia for Okaz, within the category: Media.

Caption

Buckle Up. Live.

Advertising Agency: Impact BBDO, Jeddah, Saudi Arabia
Creative Director: Mohamad Sarhi
Associate Creative Director: Shafiq Alam
Senior Art Director: Mahmoud Khawaja
Copywriters: Amar Hasan, Lynn Ramadan
3D Artist: Junaid Khan
Graphic Designers: Sajid Ali, Ferdie Magsino
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Highest Rated

vjayhappy's picture

cool. simple and very interesting.

vjayhappy
Activity Score 9
Creative Director at WriteRight GH |

Good is the enemy of Great

MrPotatoHead's picture

What?! I don't get it...

MrPotatoHead
Activity Score 558
Art Director
vjayhappy's picture

if u dont buckle up....the first phrase is a disaster. but if u buckle up it continues into a harmless sentence. hope i'm right. :-)

vjayhappy
Activity Score 9
Creative Director at WriteRight GH |

Good is the enemy of Great

kleenex's picture

I loved the font work and copy.

kleenex
Activity Score 58742
Web Designer/Developer
vjayhappy's picture

cool. simple and very interesting.

vjayhappy
Activity Score 9
Creative Director at WriteRight GH |

Good is the enemy of Great

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