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Binary Code

Agency Network: 
Published/Aired: 
April 2013
NZZ:  Binary Code
NZZ Print Ad -  Binary Code

Description

Front page in binary code. How Switzerland's most renovned newspaper went fully digital. The "Neue Zürcher Zeitung" went fully digital. In order to inform a broad public about the new digital strategy NZZ chose to surprise its readers on the newspaper's very own front page entirely written in binary code.

Print advertisement created by Jung von Matt, Switzerland for NZZ, within the category: Media.

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Highest Rated

kleenex's picture

Great idea.

kleenex
Activity Score 58667
Web Designer/Developer
morse's picture

This is very creative and I like it, but the problem is besides digital it also suggests that the digital version will be complicated and people may have hard time using it unlike the good old paper.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Tero Ylitalo's picture

A very creative and brave idea. However, is it clear enough for an average reader? Will it actaully work the opposite and scare people of the digital version?

Tero Ylitalo
Activity Score 628
Planner at Zeeland
someguy's picture

I would assume they used some other methods to really communicate that they're going digital. This is just the stunt to get everyone's attention. It seems to be doing it's job.

someguy
Activity Score 674
kleenex's picture

Great idea.

kleenex
Activity Score 58667
Web Designer/Developer
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