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Husband

Campaign
Agency Network: 
Published/Aired: 
April 2009

Description

Print advertisement created by Y&R, Chile for Nutri Balance, within the category: House, Garden.

Caption

Bad food, bad dog. All the vitamins, all the flavor.

Advertising Agency: Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Directors: Francisco Cavada, Alvaro Becker
Art Directors: Fabrizio Capraro, Andres Echeverria
Digital Retoucher: Cristian Muñoz
Illustrator: Raul Pardo
Account Supervisor: Juan Carlos Meza
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Highest Rated

Guest's picture

Aayoga na motta sabrilla.

Guest
Guest's picture

La campaña me gusta. Vega ta bien que sos el regional pero pará de ponerte en las fichas de todos lados, aparte te ponés en lo que creés que puede ganar. Laburá en NY y dejate de joder, aprendé algo de Icaro papi que lo tenés al lado

Guest
uilon's picture

nice!

uilon
Activity Score 32
Graphic Designer
Guest's picture

I like the campaign, and congratulate the creators. But this one execution doesn't work for me. If it is HIS dog, then it is being a good dog. And it is also expected behaviour from a dog - unlike the 'hand' and 'blind' executions. I like the others. Well done.

Guest
jai hind's picture

ha ha ha good one

jai hind
Activity Score 356
Art Director |

jai hind
art director

Adaddicted's picture

Dishonest dog... ' )

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

lol it's a good dog for the husband!

Guest
Guest's picture

good ,i love it

Guest
Guest's picture

absolutely lovely campaign!

Guest
Prof's picture

really great campaign, worth some metal.

but this dog is the exact same (and has the same posture) as the one with the house of cards, wtf?

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

no it is not right - on the house of card you can see the dogs profile but not on this one - blindboy

Guest
Prof's picture

btw ivan, you know what would be really useful?

next to each add, the awards it has won (retroactively too). and not just the cannes ones, but also clio, one show, ad&d, effie etc, with gold/silver/bronze denomination and the year.

would be really interesting and extremely helpful. just a thought :)

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

after all award shows are finished during a year – this ad will probably be on site 231.

here you find everything you want: www.advertolog.com/award_show_winners

Guest
Brainsugar's picture

It probably gonna win some metal in Cannes, but probably won't sell a pack of.. of... of... sorry I can't remember the brand.

Brainsugar
Activity Score 1631
Copywriter
Guest's picture

Great Idea!!! hahah I really like it!

Guest
Guest's picture

i think this is good dog :))

Guest
karan raghav's picture

good. good. good.

karan raghav
Activity Score 210
Copywriter at Ogilvy delhi |

http://karanraghav.blogspot.com/

just write's picture

i like it... it's damn funny....

just write
Activity Score 651
Copywriter at Banyantree communications
palls's picture

I think he is honest to his master (husband). ha ha ha
I would love if not feeding him right will help me know whether my partner is cheating on me or not

on serious note concept is really good

palls
Activity Score 164
Copywriter at copy writer |

"selling is advertisment"

Emran Hayat's picture

lol.. bad doggy :P nice work

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

screwing the wife. doggy style.

;-)

Guest
Davosk's picture

So two negatives = a positive?
Good art direction = missing the bad copywriting.

Davosk
Activity Score 4813
Art Director
Guest's picture

Esta bien chingona, me gusta, esta bien pensada no se quedaron con el primer pensamiento de la buena idea, sino la ejecutaron como maestros, el tratamiento de la foto es buena, felicidades. Vamos Chile.

México que esperamos.

Guest
Guest's picture

Digital Retoucher / Illustrator: Raul Pardo

¿?

http://retoquecristian.blogspot.com/

Guest
Gilbert Berkam's picture

Great campaign

Gilbert Berkam
Activity Score 71
Prolam Young and Rubicam Santiago's picture

These are the final credits:

Advertised brand: Nutribalance
Advert title(s): Husband
Headline and copy text (in English):
Bad Food, Bad Dog. Nutribalance. All the vitamins, all the flavor.
Advertising Agency (Name, City, Country): Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca

Regional Executive Creative Director: Guillermo Vega

Creative Director: Francisco Cavada / Alvaro Becker

Art Directors: Fabrizio Capraro / Andres Echeverria

Digital Retoucher / Illustrator: Cristian Muñoz / Raul Pardo

Account Supervisor: Juan Carlos Meza

Published: April 2009

Prolam Young an...
Activity Score 8
DarkSide's picture

Good and solid art direction in Chile for some time now

DarkSide
Activity Score 1066
Other
Guest's picture

Aayoga na motta sabrilla.

Guest
Guest's picture

BEST EVER

Guest
Guest's picture

i think it's The best campaign in this site.

Guest
Guest's picture

very nice captian

Guest
elpaisa321's picture

I love it

elpaisa321
Activity Score 28
randimamuha's picture

That's actually a very good dog!

randimamuha
Activity Score 22

Shiply on Linkedin.

okoriejackel's picture

it doesnt have any thing to do with what they are trying to say.... good dog for one, and bad for the other...

okoriejackel
Activity Score 15
Art Director at DDB Lagos, Nigeria
iambusy's picture

suparb

iambusy
Activity Score 2219
Copywriter |

busy.

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