Custom fit

Campaign
Agency Network: 
Published/Aired: 
March 2009
Nike:  Custom fit

Description

Print advertisement created by 72andSunny, United States for Nike, within the category: Fashion.

Advertising Agency: 72andSunny, USA
Creative Directors: John Boiler, Glenn Cole, Robert Nakata
Writer / CD: Jason Norcross
Designer / CD: Bryan Rowles
Brand Team: Alex Schneider, Evin Shutt, Megan Woods
Art Producer: Rob Beckon
Print Producer: Sara Southworth
Live Action Photographer: Nadav Kander
Product Photographer: Hans Pieterse
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Guest's picture

laaaame

Guest
Guest's picture

Why are we girls? Try women.

Guest
Guest's picture

Maybe they're also selling to girls......Bitch.

Guest
Jet Propulsion Lab's picture

Bwwwahahahahaha!!!!
You go, male chauvinist pig! I salute you! ; D

Jet Propulsion Lab
Activity Score 10679
Copywriter
raverus's picture

great art direction, bad copy writer............

raverus
Activity Score 1476
Art Director
Jet Propulsion Lab's picture

Thing is, no Art Director seems to have been involved in this campaign.

Hate when that happens...

: (

Jet Propulsion Lab
Activity Score 10679
Copywriter
theinspector's picture

I agree raverus

theinspector
Activity Score 121
NastyJester's picture

Yep. I like the TV ad, and I don't mind the girls Vs boys angle either. But these press ads are very badly written, with no insight whatsoever.

NastyJester
Activity Score 740
Copywriter
capywriter's picture

Why trouble for guys? Because the position of the shoe makes it look like it's gonna kick someone in the nuts?

capywriter
Activity Score 5513
Copywriter at Freelance
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