Coat of Arms

Agency Network: 
Published/Aired: 
April 2011
Negra Modelo:  Coat of Arms
Negra Modelo Print Ad -  Coat of Arms

Description

Negra Modelo is the beer that perfectly matches any kind of meals. In order to convey this message in a noble way we use a metaphor – a coat of arms made of pieces of table setting, with a bottle of Negra Modelo in the lead.

Print advertisement created by Provid, Ukraine for Negra Modelo, within the category: Alcoholic Drinks.

Caption

At the Head of Meals since 1926

Advertising Agency: Provid, Kiev, Ukraine
Creative Director: Kirill Chichkan
Art Director: Stanislav Khorolskyi
Copywriter: Alexander Valyukh
Senior Account Manager: Margarita Tereshchenko
Account Manager: Yulia Migonko
Production Company: Shootgroup
Photographer: Vladimir Shulevskiy
Producer: Yuriy Chornenkiy
Producer Assistant: Anna Shoffa
Art Department: Ivan Cherevko
Designer: Yulya Gladirenko
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Highest Rated

resul ay's picture

Look like Ottoman Flag

resul ay
Activity Score 78
graphic design / turkey kutahya
svdg's picture

the art is really good, but there's something missing

svdg
Activity Score 54
Copywriter
lalmadv's picture

Yes you're right. A tagline is missing, something like "Perfectly matching any kind of meals. Since 1926.". Copy on the ribbon is weak and not clearly readable.

lalmadv
Activity Score 78
Copywriter
trilobite's picture

this announcement is not an fake for an restaurant ?

trilobite
Activity Score 8
Marketing Manager at Universidad del Valle de Mexico
Ron Burgundy's picture

Good beer, good art

Ron Burgundy
Activity Score 1626
Art Director at Southern California
HellFish's picture

Good art, but, it's all?

HellFish
Activity Score 185
Copywriter
freakart's picture

very cool

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

resul ay's picture

Look like Ottoman Flag

resul ay
Activity Score 78
graphic design / turkey kutahya
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