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Fists of fury, Fire

Campaign
Agency Network: 
Published/Aired: 
March 2009
MTV:  Fists of fury, Fire

Description

Print advertisement created by Ogilvy, Austria for MTV, within the category: Media.

Caption

Our planet is losing patience.

Advertising Agency: Ogilvy, Vienna, Austria
Creative Directors: Ivo Kobald, Alexander Rudan
Art Director: Christian Bircher
Copywriters: Marco Kalchbrenner, Markus Zbonek
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Guest's picture

Nice

Guest
ZaboZaboZabo's picture

Why do we need a punch? Isn't enough the fire, the tornado or the wave?

ZaboZaboZabo
Activity Score 593
Art Director
Guest's picture

it's the idea man...

Guest
TRICKY's picture

switch (on or off) MTV?

"just commenting to gather points i love free drinks"

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

elgrecones's picture

think its switch off...

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
Guest's picture

nice idea, great art direction.

Guest
jai hind's picture

great idea and great execution and art-direction

jai hind
Activity Score 356
Art Director |

jai hind
art director

hesham00's picture

bravo...

hesham00
Activity Score 48
Creative Director at TBWA\Saudi |

.............................................................
www.heshamsamir.com

short shorts's picture

Cool looking ad, but what is it we're switching? Also "Rethink: www.mtvswitch.org" makes it seems like we should rethink their website.

http://shortshorts.tumblr.com/

short shorts
Activity Score 109
Brooklyn, NY |

Spewing Sports Nonsense...
http://shortshorts.tumblr.com/

Boccioni's picture

To much fist. Why not mouth for this one and foot for the tornado.

Boccioni
Activity Score 149
Other at Art Director
Guest's picture

same feeling here :)
The water punch gave me the right feeling, but the, the tornado for instance could have been a hand whipping or ready to wipe everything away.
three times fist just kind of turned a good idea into lazy thinking.

Guest
Guest's picture

wow!

Guest
nemesis's picture

Very nice campaign, although forest fires are not a natural disaster. If the planet is losing patience, it would not immolate to retaliate against man. But i like the overall concept very much.

nemesis
Activity Score 767
Creative Director
Guest's picture

Occasionally forest fires are started by lightning but I agree, the connection between fires and energy consumption is pretty loose.

Guest
tridipnandi's picture

awesome...

tridipnandi
Activity Score 220
Art Director at Lowe Lintas
Guest's picture

i like the logo

Guest
capywriter's picture

like the logo

capywriter
Activity Score 5513
Copywriter at Freelance
Guest's picture

and what's with the earthquackes??

Guest
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