Agency Network: 
April 2009
Mr. Clean:  Skull
Mr. Clean Print Ad -  Skull

Also From This Campaign


Print advertisement created by Grey, Argentina for Mr. Clean, within the category: House, Garden.


Shinier floors.

Advertising Agency: Grey Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Coco Olivera
Copywriter: Coco Olivera
Art Director: Diego Rubio
Photographer: Martín Köhler
Retoucher: Estudio Capas
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Guest's picture

O.k., so the floor is so bright (thanks to Senior Limpio), I can view X-rays? I would like to say I hate this but I really don't.

sirvan's picture

The only problem with this is the floors... if this was, say, "industrial" floor cleaner or even "germ free + superclean" floor cleaner it would make a lot more sense. These are DOMESTIC floors, not hospitals' or DR's offices' floors. And that's a problem.

Meh, it's probably fake anyway.

Activity Score 29856


"I love some things, and don't love some other things."

NewGuy's picture

I was thinking the same thing. Why would those floors be in a Drs. office?

Guest's picture

Simply don't get it. The fllors are so bright they made it into the x-ray? Way too oblique.

Guest's picture

same ad three times and takes too long to get.

Chapulin Colorado's picture

Uy uy me gusta...
La exageracion de piso/diente/platos que brillan mucho ya cansaron hace rato!

- Un error se comete al equivocarse.

Chapulin Colorado
Activity Score 150

- Más vale solo que mal que por bien no venga.
- Es de sabios lo comete cualquiera.
- Un error se comete al equivocarse.
- Cría cuervos y te diré quien eres.
- Dime con quién andas y te sacaran los ojos.
- Árbol que crece temprano amanece más torcido

Guest's picture


everartz's picture

doesnt make any sense!

Activity Score 7613
Art Director |

| everartz |

Fridgerator's picture

I think it means that the floor is so shiny that it is part of the x-ray cause the patient is lying down when the x-ray is being taken. Not too sure though. Took me a while to figure it out even if it is the right idea.

Edit: Nevermind, got it completely wrong.

Activity Score 458
OCAD - 2nd Year Advertising |

The concept is only as good as the execution.

Guest's picture

This isn't a real ad. No way people would get this.

Endlessway1's picture

i like the execution so much but i dont get the idea .. what does it mean?

Activity Score 99
Graphic Designer at LOWE Egypt
premc's picture

ohk !

Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |


hari.'s picture

shinier floors mean you slip and fall down a lot. so much so that the floor pattern gets imprinted on various parts of your skeleton ;)

Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

rainman's picture

the only way I got it was because of the doctor's hands on the sides. The floor tiles are so bright that you can backlight x-rays with them.

not good

Activity Score 267
Art Director
Guest's picture

it's say.. the floor is transparant..
but i like it

guepaje's picture

great work, i like the concept.

Activity Score 133
Art Director
AXAY555's picture

this ad reminds me of the Surf ad with the xray on the nurse's dress... well actually i think this might b inspired by that ad.

Activity Score 582
Graphic Designer
AXAY555's picture
Activity Score 582
Graphic Designer
LucasPS's picture

Like it, its 90´ extructure but its new at the same time.

Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

bryan9's picture

Dont like it. A little bit confused to me.

Activity Score 110
Guest's picture

está bueno gringos turistas

Eddie Morgan's picture


Eddie Morgan
Activity Score 46
Creative Director
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