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Skull

Campaign
Agency Network: 
Published/Aired: 
April 2009
Mr. Clean:  Skull

Description

Print advertisement created by Grey, Argentina for Mr. Clean, within the category: House, Garden.

Caption

Shinier floors.

Advertising Agency: Grey Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Coco Olivera
Copywriter: Coco Olivera
Art Director: Diego Rubio
Photographer: Martín Köhler
Retoucher: Estudio Capas
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Guest's picture

O.k., so the floor is so bright (thanks to Senior Limpio), I can view X-rays? I would like to say I hate this but I really don't.

Guest
sirvan's picture

The only problem with this is the floors... if this was, say, "industrial" floor cleaner or even "germ free + superclean" floor cleaner it would make a lot more sense. These are DOMESTIC floors, not hospitals' or DR's offices' floors. And that's a problem.

Meh, it's probably fake anyway.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

NewGuy's picture

I was thinking the same thing. Why would those floors be in a Drs. office?

NewGuy
Guest's picture

Simply don't get it. The fllors are so bright they made it into the x-ray? Way too oblique.

Guest
Guest's picture

same ad three times and takes too long to get.

Guest
Chapulin Colorado's picture

Uy uy uy...no me gusta...
La exageracion de piso/diente/platos que brillan mucho ya cansaron hace rato!

- Un error se comete al equivocarse.

Chapulin Colorado
Activity Score 150

- Más vale solo que mal que por bien no venga.
- Es de sabios lo comete cualquiera.
- Un error se comete al equivocarse.
- Cría cuervos y te diré quien eres.
- Dime con quién andas y te sacaran los ojos.
- Árbol que crece temprano amanece más torcido

Guest's picture

???

Guest
everartz's picture

doesnt make any sense!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Fridgerator's picture

I think it means that the floor is so shiny that it is part of the x-ray cause the patient is lying down when the x-ray is being taken. Not too sure though. Took me a while to figure it out even if it is the right idea.

Edit: Nevermind, got it completely wrong.

Fridgerator
Activity Score 458
OCAD - 2nd Year Advertising |

----------------------------------------------
The concept is only as good as the execution.

Guest's picture

This isn't a real ad. No way people would get this.

Guest
Endlessway1's picture

i like the execution so much but i dont get the idea .. what does it mean?

Endlessway1
Activity Score 99
Graphic Designer at LOWE Egypt
premc's picture

ohk !

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

hari.'s picture

shinier floors mean you slip and fall down a lot. so much so that the floor pattern gets imprinted on various parts of your skeleton ;)

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

rainman's picture

the only way I got it was because of the doctor's hands on the sides. The floor tiles are so bright that you can backlight x-rays with them.

not good

rainman
Activity Score 267
Art Director
Guest's picture

it's say.. the floor is transparant..
but i like it

Guest
guepaje's picture

great work, i like the concept.

guepaje
Activity Score 133
Art Director
AXAY555's picture

this ad reminds me of the Surf ad with the xray on the nurse's dress... well actually i think this might b inspired by that ad.

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
AXAY555's picture
AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
LucasPS's picture

Like it, its 90´ extructure but its new at the same time.

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

bryan9's picture

Dont like it. A little bit confused to me.

bryan9
Activity Score 110
Guest's picture

está bueno gringos turistas

Guest
Eddie Morgan's picture

wrong

Eddie Morgan
Activity Score 46
Creative Director
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