Advertisement

Girl in a saree

Campaign
Agency Network: 
Published/Aired: 
April 2011
Morphy Richards:  Girl in a saree

Description

Make the most of your legs with Morphy Richards Epilators, that gently remove your hair from the root leaving you with smooth and silky skin for long. Legs so beautiful that you just want to show them off.

Print advertisement created by Contract, India for Morphy Richards, within the category: Electronics, Technology.

Advertising Agency: Contract Advertising, Mumbai, India
Creative Directors: Juju Basu, Raj Nair
Art Directors: Juju Basu, Avinash Parab
Photographer: Amol Jadhav
Additional credits: Anil Kadam
Log in or register to post comments

Highest Rated

jackmancer2017's picture

Sorry but I might be nagging a bit but I doubt the target audience will understand the full message. The agency itself confirms that by placing an explanation underneath the ad.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Roshan Quintus's picture

what a challenge to the roots ! hats off .

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Manoma's picture

Superb...

I prefer this one than the other, because the attitude,
and the disorder give a best impact ( in my opinion ).
And ... Bravo ;-)

Manoma
Activity Score 1108
Copywriter
jackmancer2017's picture

Sorry but I might be nagging a bit but I doubt the target audience will understand the full message. The agency itself confirms that by placing an explanation underneath the ad.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
KbxAds's picture

you still a noob jack mancer? bah! superb ad, and might i add how lovely it would be if lots of ladies started wearing such saris in India, at least to parties if not on the streets

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

YuTooYu's picture

Pity about the sari; no beauty-legs -- whats the message?

YuTooYu
Activity Score 2326
Photographer
kleenex's picture

two nice ads with two hot looking ladies.

kleenex
Activity Score 56174
Web Designer/Developer
morse's picture

Like the rebellious attitude. Well done.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rakhal's picture

love it

rakhal
Activity Score 141
Creative Director at Working at Core One Communications as head of creative
karivara's picture

Convincing picture. (Is it Morphy Richards epilators or Photoshop the real depilator?).

karivara
Activity Score 17
Graphic Designer |

Brands are brewed in your head!

SoCH_TO's picture

Nice work !!

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

bhuvneshwar.chd's picture

on target.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

goranflr's picture

Simple, clear and daring. Very good.

goranflr
Activity Score 259
Copywriter
purshotham's picture

great idea...

purshotham
Activity Score 457
MidasTouch's picture

Bof... I'm not convinced. The idea is fun but... I don't know x)

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

ace85le's picture

I love the whole revolutionary look and feel. The model did a great job too. Very very nice work!!!

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Galo's picture

Well executed, nice concept, but the copy needs a little more work on it.

Galo
Activity Score 446
Copywriter
Shutupandance's picture

sexy : )

Shutupandance
Activity Score 43
Graphic Designer at Shutupandance
Marko Gucunski's picture

I think this should be a creative platform for the brand. I would use this formula on all of their products, regardless of the concept.

Marko Gucunski
Activity Score 31
Art Director at Freelancer
agappehp's picture

is really job excelently idea

agappehp
Activity Score 108
Graphic Designer at Ideia Publicidade
alakesh das's picture

Like it.
Nice Creativity. Hope Indian People take it positively...!

alakesh das
Activity Score 4
Other at Everest Brand Solution
elisabeth jovignot's picture

No need of a copy, the message is obvious. Clever idea that reminds me of a 10 years old campaign for a shoe brand:

http://www.adverbox.com/ads/bocage-shoes/

elisabeth jovignot
Activity Score 2
Strategic planner in a swiss adv agency
RAM KATE's picture

Really a good one . Excellent execution

RAM KATE
Activity Score 763
Copywriter at Marketing |

RAM KATE

deepak23885's picture

superb work

deepak23885
Activity Score 4
Art Director at New Delhi
deepak23885's picture

superb work

deepak23885
Activity Score 4
Art Director at New Delhi
CriticalVoice's picture

the idea is very interesting. The implementation is very good. I just believe that the motives cause cultural problems. The robes have fixed meaning in the countries. It is very risky to cut them.

CriticalVoice
Activity Score 165
Vision_Vi's picture

It would be interesting to know what TA thinks of it :)

Vision_Vi
Activity Score 104
artistreghu's picture

great. Excellent execution.

artistreghu
Activity Score 9
Creative Director at Valappila communications (P) Ltd.
second_creator's picture

nice

second_creator
Activity Score 754
Copywriter |

copywriter

ad lover's picture

gr8!!

ad lover
Activity Score 31
Art Director
Waseem21's picture

excellent work of art and designing....

Waseem21
Activity Score 11
Indira School of Communication |

WA
Waseem Alam

方程式's picture

nice work!!!

方程式
Activity Score 10
Art Director
abidmg's picture

i hope the agency and the clients know that there is something called a mini skirt.
why wud i wear a sari and then cut it just to show my legs.

abidmg
Activity Score 34
Creative Director
andylefty's picture

It works well.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Akshaya Singh's picture

Beautiful! .... Love it .... The idea. The execution. The model.... Everything spot on !!... Great work.

Akshaya Singh
Activity Score 162
Copywriter |

Amateur for life!

Divvya Prakash's picture

wow

Divvya Prakash
Activity Score 29
Creative Director at Newdelhi
Siddarth Basavaraj's picture

impactful

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

aliusmanwahyuhidayat's picture

Nice!

aliusmanwahyuhidayat
Activity Score 39
Photographer at Indonesian Institute of arts Yogyakarta
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement