Description
Make the most of your legs with Morphy Richards Epilators, that gently remove your hair from the root leaving you with smooth and silky skin for long. Legs so beautiful that you just want to show them off.
Print advertisement created by Contract, India for Morphy Richards, within the category: Electronics, Technology.
Creative Directors: Juju Basu, Raj Nair
Art Directors: Juju Basu, Avinash Parab
Photographer: Amol Jadhav
Additional credits: Anil Kadam
perfect art direction. super photography.
bite me
Well done !
"Just" Nine on this one, juste because the other one is better (in my opinion) in the attitude,
and in the disorder on the floor...
And... Re -Bravo ;-)
I actually like this one a bit better. Perhaps because the dress is even more traditional.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
why an indian woman, is it meant for indian women?
The agency is Indian, so, well, I guess the target is Indian women.
Now, I think it works in other markets too, basically because of the insight of the way of dressing. To make the idea clear you have to make a clear contrast, that's why women who wear traditionally long dresses are a good choice.
And to show an Indian woman doesn't mean that the target are Indian women. I think that women in general know, as well as we do, that Indian women wear these kind of dresses, so the idea works well for them anyways.
I actually prefer the other model. But still, great work guys!!!
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well done. The expressions (in Both), the photography, the art-direction. good job !!
Make it simple..
Nice art direction. And nice legs.
~~this paranoid survived!~~
looks like ad for a scissor. so sharp it can cut even a ghaghra. just kidding...
liked ad so much i saved to my desktop. ;)
no, but seriously. hats off to the team. everything is there. attention grabbing visual. bold idea. relevant model. art direction. everything.
Love it... I see that people have posted in with which one of the two they liked more but after spending time what seems like eons on both the ads I still can't pic a fav :) ... Both the ads are nice ...
Amateur for life!
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