Advertisement

Girl from Rajasthan

Campaign
Agency Network: 
Published/Aired: 
April 2011
Morphy Richards:  Girl from Rajasthan

Description

Make the most of your legs with Morphy Richards Epilators, that gently remove your hair from the root leaving you with smooth and silky skin for long. Legs so beautiful that you just want to show them off.

Print advertisement created by Contract, India for Morphy Richards, within the category: Electronics, Technology.

Advertising Agency: Contract Advertising, Mumbai, India
Creative Directors: Juju Basu, Raj Nair
Art Directors: Juju Basu, Avinash Parab
Photographer: Amol Jadhav
Additional credits: Anil Kadam
Log in or register to post comments

Highest Rated

creative buddha's picture

looks like ad for a scissor. so sharp it can cut even a ghaghra. just kidding...

liked ad so much i saved to my desktop. ;)

no, but seriously. hats off to the team. everything is there. attention grabbing visual. bold idea. relevant model. art direction. everything.

creative buddha
Activity Score 28
Copywriter
Roshan Quintus's picture

perfect art direction. super photography.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Manoma's picture

Well done !

"Just" Nine on this one, juste because the other one is better (in my opinion) in the attitude,
and in the disorder on the floor...

And... Re -Bravo ;-)

Manoma
Activity Score 1108
Copywriter
morse's picture

I actually like this one a bit better. Perhaps because the dress is even more traditional.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hahalexander's picture

why an indian woman, is it meant for indian women?

Hahalexander
Activity Score 140
Sint-Lucas Visual Arts
goranflr's picture

The agency is Indian, so, well, I guess the target is Indian women.

Now, I think it works in other markets too, basically because of the insight of the way of dressing. To make the idea clear you have to make a clear contrast, that's why women who wear traditionally long dresses are a good choice.
And to show an Indian woman doesn't mean that the target are Indian women. I think that women in general know, as well as we do, that Indian women wear these kind of dresses, so the idea works well for them anyways.

goranflr
Activity Score 259
Copywriter
dthlb72's picture

Nice thought. Nicely executed.

dthlb72
Activity Score 545
Art Director, ADK Malaysia
ccwarrier's picture

hahaha..grt!!

ccwarrier
Activity Score 60
SoCH_TO's picture

Nice work !!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

purshotham's picture

Saree one is better than this....

purshotham
Activity Score 457
ace85le's picture

I actually prefer the other model. But still, great work guys!!!

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

RadoubleJu's picture

well done. The expressions (in Both), the photography, the art-direction. good job !!

RadoubleJu
Activity Score 152
Art Director at Student, Sirjana college of fine arts, lazimpat |

Make it simple..

tantrik_indian's picture

Nice art direction. And nice legs.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

creative buddha's picture

looks like ad for a scissor. so sharp it can cut even a ghaghra. just kidding...

liked ad so much i saved to my desktop. ;)

no, but seriously. hats off to the team. everything is there. attention grabbing visual. bold idea. relevant model. art direction. everything.

creative buddha
Activity Score 28
Copywriter
dj_darora's picture

Love the Idea
Excellent Execution...

dj_darora
Activity Score 15
Art Director
sameer gupta's picture

just superb !

sameer gupta
Activity Score 3
Graphic Designer at india |
Abhishek Parikh's picture

Great idea... excellent execution...

Abhishek Parikh
Activity Score 568
Akshaya Singh's picture

Love it... I see that people have posted in with which one of the two they liked more but after spending time what seems like eons on both the ads I still can't pic a fav :) ... Both the ads are nice ...

Akshaya Singh
Activity Score 162
Copywriter |

Amateur for life!

Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement