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returntosender's picture

Yawn!
It's the first time that I see an old paint modified on the product benefit.
Boooooorinnnnng.

returntosender
Activity Score 42
Art Director
JTW926's picture

how many ads use mona lisa for a product that is for restoring something??? use another painting if you have to, PLEASE!!

JTW926
Activity Score 184
Art Director
Minimum's picture

yeah like the scream...that one hasnt been used yet :P
---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

returntosender's picture

Yawn!
It's the first time that I see an old paint modified on the product benefit.
Boooooorinnnnng.

returntosender
Activity Score 42
Art Director
Whippo's picture

Zzzzzz, what they said. Where is the creativiy?

Whippo
Activity Score 8
Art Director
creative420's picture

Lame. Done. Could be a copywriter from Dubai working in Australia. :D

creative420
Activity Score 279
Copywriter
AndresBotero's picture

NOOOOO!!! no mas mona lisa para anuncios de:

1. shampoo
2. dentistas
3. el resto....

Creatividad = 0

AndresBotero
Activity Score 78
Creative Director
A. J. SMITH's picture

I know everyone hates the fact that everyone uses the Mona Lisa, but as an ad, its not for the ad critics (us) its the general populace, it needs to be got and appreciated quickly.

So for me, the obvious choice is the obvious chice, because its the most effective.

So I like this 9/10

BUGGERS

A. J. SMITH
Activity Score 2822
like.a.boy's picture

Yes: Formula can be recycled.
No: The direction of restoring something from
old painting/scripture/artifact/leather have
been DONE TO DEATH, let this direction rest in peace,
please.

like.a.boy
Activity Score 227
Art Director
A. J. SMITH's picture

Creatively, I entirely agree with you,

In terms of effectiveness. We will have to agree to disagree.

Peace

BUGGERS

A. J. SMITH
Activity Score 2822
like.a.boy's picture

Does it mean that if the direction is effective, then we should recycle it over & over &over & o v e r &o ve r &ov er & ov e r & o v er & ove r& over &over & o v e r &o ve r &ov er & ov e r & o v er & ove r& over &over & o v e r &o ve r &ov er & ov e r & o v er & ove r again till it get boring and irritating?

Not to mention consumers as getting smarter by days, good ads are circulating over the net, don't treat them like a fool and have some pride, think of something better, or at least differently.

like.a.boy
Activity Score 227
Art Director
A. J. SMITH's picture

Like I said, we will have to agree to disagree.

I am happy to leave it there, shut your cake hole and do the same, or go for a fag or have a wank or something, you made your point and I see it.

A. J. SMITH
Activity Score 2822
Stigset's picture

sorry, but this isn't creativ, and you can still be creative and appeal to the general public. This doesn't do it.

Stigset
Activity Score 1454
Art Director
scarfinati's picture

Buggers is right.

Who cares that the painting has been used -- its quick and right for the benefit. The same formula for writing films has been used since aristotle invented it over 2000 years ago, that doesnt mean each new film written is lame and boring because it uses that same formula.

scarfinati
Activity Score 843
Art Director
kre8's picture

same formula yes.
but if every film used the same actor?
like this ad, it would send us all to sleep.

kre8
Activity Score 989
Copywriter
jennywhx's picture

i actually like this ad, guess Monalisa still can go for a lots of "treatment" tho. slimming program..eyebrow shaping..eyebag removal.. face-lifting...OH to be a modern women is so hard.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

chintan ruparel's picture

Monalisa is turning in her grave...
and pls, this is bad work!
its done 2 AFTER-LIFE!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

copywritter6's picture

bad ad

copywritter6
Activity Score 44
Copywriter
klaussnow's picture

no one can beat the dove cartoon character ones...yeehaw.

klaussnow
Activity Score 1645
Art Director |

... its already been done...

bompa's picture

OTRA VEZ LO MISMO???? COME ON AUSSIES YOU CAN DO IT BETTER, FOR SURE.

bompa
Activity Score 318
Copywriter
Spanky's picture

this is what makes grey grey.

Spanky
Activity Score 4895
Other
juliangray's picture

oh my god, i couldnt say it better!

juliangray
Activity Score 987
Art Director
Jet Propulsion Lab's picture

...and give her several nose jobs and cheek bone restructuring and some skin discoloration treatments and thinner lips and shapely jet-black permanent eyebrows and what do we have?

Jacko.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Rog's picture

BIIIGGG let down, boys.
And the Aussie work was going so well.
Unless you bastards are just after pre-selective creative focus group feedback!!!
Expect higher standards from Ant Shannon.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Davosk's picture

Don't just blame it on Ant, there was someone else on the creative credit. I used to work with him and his standard has been high for many years. Remember the 'Garden Show bee' TVC a while back. Ivan knows.

Davosk
Activity Score 4811
Art Director
Rog's picture

See your point, Davosk.
And yes, I dug that Bee-suit tvc, hugely.
Something about animal suits!!! My brief will come.
But CD's have the final say on live or die.
And I'm just a tad surprised this one got up.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Rog's picture

See your point, Davosk.
And yes, I dug that Bee-suit tvc, hugely.
Something about animal suits!!! My brief will come.
But CD's have the final say on live or die.
And I'm just a tad surprised this one got up.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

bigbadfatmadafaka's picture

Too much sun causes mona lisa ads and brain damage...

bigbadfatmadafaka
Activity Score 486
Creative Director |

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

happy angel's picture

old idea, but still working

happy angel
Activity Score 56
Art Director
everartz's picture

i dont think it works that much, coz the mona liza is a strong and solid entity... therefore i dont think using it to validate an ad is correct, ive seen few ads done in india for similar products of hair care but they were using the indian gods and angels to promote the quality of the product..but no its not good or maybe became old a bit.

everartz
Activity Score 7613
Art Director |

| everartz |

dadada's picture

In my sens, you're debating a critical subject, wich is about "what is a good ad?" is it a awsome creative idea? or is it a selling ad? It is also a major problem when selecting winning ads, sometimes you've a Gold ad but it doesn't sell the product!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

AlphaHawk's picture

Well as a purists wh believes advertising is itself an art form, I hate recycled ideas/ads. As for that being offset by no consumer seeing this I can only make a comparisson to film. How many times have you seen the same movie over and over again (Tom hanks movies, action movies), yeah they do wel in the box office but the true filmamkers hate it. So you can make a choice to be a rich hack at 30, or you can do something new and be remebered for years.

AlphaHawk
Activity Score 84
Art Director
like.a.boy's picture

Btw does Pantene Time Renewal make hair curly too while restoring it?

http://upload.wikimedia.org/wikipedia/commons/8/85/Mona_Lisa.jpeg

like.a.boy
Activity Score 227
Art Director
rleite's picture

Duuuuuuuuuuuuullllllllllllllllllll...

rleite
Activity Score 30
Marketing Manager
Guest's picture

can anybody tell me where this ad is from? a magazine? what magazine? or on television? Please give me all the details because Im working on an art project with this picture. Greatly appeciated .

Guest
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