Agency Network: 
July 2013
Moms Demand Action For Gun Sense In America:  Red Riding Hood


Print advertisement created by Grey, Canada for Moms Demand Action For Gun Sense In America, within the category: Public Interest, NGO.


One child is holding something that’s been in America to protect them. Guess which one.
We keep 'Little Red Riding Hood' out of schools because of the bottle of wine in her basket. Why not assault weapons?

Advertising Agency: Grey, Toronto, Canada
Chief Creative Officer: Patrick Scissons
Copywriter: Patrick Scissons
Art Director: Yusong Zhang
Photographer: Eden Robbins / Sugino Studio
Account Supervisor: Laura Rovinescu
Advertiser's Supervisor: Shannon Watts
Planner: Malcolm McLean
Agency Producer: Vikki Kuzmich
Producers: Sarah Gheriani, Taeko Yamanouchi
Retoucher: Miho Matsuoka
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Highest Rated

Guest's picture

Why is it always a white kid holding the gun? Im not offended, I'm just wondering why you think they did that.

stke's picture

this is the best one

Activity Score 274
leoparylee's picture

give peace a chance

Activity Score 121
JustSomeGuy's picture

If no one has any guns, how do they protect themselves from people with guns? When seconds count, the police are only minutes away. if kids were educated about the safe handling and use of firearms, rather than kept ignorant so that they don't know what they're doing when they do come into contact with one, wouldn't they be safer? Education is about preparing for the future correct? Why not prepare them for a scenario we hope they are never in? Don't we do earthquake drills that teach students to protect themselves? i don't see the difference. I consider it disaster preparedness.

Guest's picture

Why is it always a white kid holding the gun? Im not offended, I'm just wondering why you think they did that.

Ax's picture

I am seeing those comments 6 years later... and USA had become violent because of all the guns seld... You basically don't need to protect yourself from other guns if there is any on the market! you are the only country in the world who has gun problems and you don't do anything about it! you don't look at people's past, you don't look at their mental illness or nothing! that is a huge shame from a country like yours... also if you think future is gun or anything else with violence, your future is sad and with nonsense...

Activity Score 2
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