Nothing to hide

Agency Network: 
January 2009
Mini:  Nothing to hide


Print advertisement created by Plantage, Germany for Mini, within the category: Automotive.


The New Mini Cabrio. Always Open.

Advertising Agency: Plantage, Berlin, Germany
Creative Directors: Jason Schragger, Karl Dunn, Sandra Schilling
Art Directors: Johannes Jost, Janine Jales
Copywriters: Martin Beswick, Benjamin Schwarz
Photographer: Simon Puschmann
Retoucher: Zerone
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ADebutant's picture

Boring headlines, mediocre photography. Come on guys/gals. This is MINI! These ads are really lazy and disappointing.

Activity Score 266
federo's picture

not agree.
nice headliness (specially "over my frozen body"), good photography, nice link between photo & text.

but it´s only my respectful opinion

Activity Score 781
advertising agency
Guest's picture

agree. this one is boring, some of the others are pretty cool.

Guest's picture

mini its a muuuch much cleaver brand than this!!!! and the photograph really suck!

Guest's picture

it took 6 (9 if you count the cd's with) creatives to come up with this?

and, even worse: each of them failed to realize this ad:
a) focusses on thé disadvantage of an 'always open' cab. Focussing on a disadvantage and exaggerating it might sometimes work, but in this case it doesn't. There's too much involvement in buying a car.
b) is the classic first idea every creative has when working on cabrios. And most of them don't even care to put in on paper. Let alone, bring out.

Emran Hayat's picture

mini cant b so dumb.. dissapointing

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

are you kidding me? i don't get the negative comments. it's simple. it's to the point. it's fresh. it's mini. it's fucking great!

Enas's picture

it's dark :( Mini and coverlet means FUN

Activity Score 741
Art Director |

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

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