The challenge was to create a buzz to fuel consumer demand and get their taste buds tingling at first glance with a fun touch to it. The idea is to make literal use of the opening up of the burger pack, in the shape of an exaggerated cartoonized human mouth biting on the burger inside. Instead of dull food packs that we see everyday, this is considered to be amusing and to and eye-catchy to an already mouth-watering burger. Through playing on the concept of ‘stir your appetite’, it is clearly shown with the wide open packaging that itself looks like it’s devouring the sandwich inside of it.
Print advertisement created by Media Hub Digital, Egypt for Mince, within the category: Food.