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Selection

Agency Network: 
Published/Aired: 
August 2012
Michurin:  Selection
Michurin Print Ad -  Selection

Description

Self-promo print reveals the Michurin agency positioning - the selection of best professionals as well as ideas. We mixed the outstanding mind of Albert Einstein with the extravagant nature of Salvador Dali. The result of this exclusive selection became an ideal creator. "Michurin" - the place where mind meets art.

Print advertisement created by Michurin, Ukraine for Michurin, within the category: Agency Self-Promo.

Caption

Where mind meets art

Advertising Agency: Michurin, Kyiv, Ukraine
Creative Directors: Bolsunovskiy Dima, Metneva Ira
Art Director: Prokopchuk Sergey
Copywriter: Dragan Misha
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Black Hour's picture

Student idea.
Not THAT bad though.

Black Hour
Activity Score 368
bate_palmas's picture

Man this would have worked in 1960

At least it's understandable

bate_palmas
Activity Score 1479
cvchitale's picture

wat???????

cvchitale
Activity Score 1418
Copywriter
Eri M's picture

I like the idea, but the art direction (if any) is very poor.
I don't understand why you had to extract the subject from the background.

Eri M
Activity Score 82
Graphic Designer
emiliete's picture

I think people in the agency and friends are voting for the work, hahahahahaha... don't do that, people, it's obvious the work is bad, old, irrelevant...

emiliete
Activity Score 646
Copywriter at WMcCann
Siderola's picture

Bad.

Siderola
Activity Score 713
Copywriter at Grupo Love
AKnox's picture

Why is Einstein (that doesn't look like Einstein, he looks like an old man) is wearing a hoodie. He should be wearing a suit or be with his tongue out (his most famous picture). I do like the concept, but not the execution, its pretty, but is lacking some details.

AKnox
Activity Score 11
Black Hour's picture

Maybe they wanted to add a "street-art" element and not have juste "classical art"

Black Hour
Activity Score 368
goldi's picture

oldschool as idea, too blur and sharp bad image quallity..

goldi
Activity Score 346
General Manager
tazyboy's picture

totally agree with emiliete... give me one good reason why is it here???

tazyboy
Activity Score 777
Art Director
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