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Old Man In Womb

Campaign
Agency Network: 
Published/Aired: 
April 2017
MFJCF: Old Man In Womb

Description

In India, organ donation is considered to be inauspicious. People believe that after death, the body along with all its organs should experience the rituals of cremation and burial. It ensures the spirit is set free and is at peace.

But Indians also believe in rebirth and consider it to be holy. So to highlight this concept, Dentsu Impact, the Gurgaon based agency created a print campaign using visuals of grown men and women in fetal position inside a womb. The campaign showcased that by donating their organs, people could save lives, and more importantly, they could live in each of those lives and be reborn.

Print advertisement created by Dentsu, India for MFJCF, within the category: Public Interest, NGO.

Caption

THE BEST DECISION OF YOUR LIFE
Your one act of choosing to donate your organs after death can save several lives. And you could live in each of those lives you helped save. We understand you may have several questions related to organ donation. Let us answer each one of them. Call us on our toll free no. 1800-103-7100 or visit www.mfjcfnavjeevan.info

Advertising Agency: Dentsu Impact, Gurgaon, India
Chief Creative Officer / Copywriter: Soumitra Karnik
Idea Mentor: Santosh Padhi
Creative Director / Art Director: Ankur Garg
Copywriter: Twisha Ahuja
Photographer: Amol Jadhav
Additional Credits: Prasad Shetty, Chirag Doshi
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