Advertisement

Know when to go

Agency Network: 
Published/Aired: 
May 2008
Metservice:  Know when to go
Metservice Print Ad -  Know when to go

Description

Print advertisement created by Y&R, New Zealand for Metservice, within the category: Professional Services.

Advertising Agency: Y&R, Wellington, New Zealand
Creative Director / Copywriter: Chrissie Lahood
Art Director: Duncan Munro
Illustrator: Chris Clifton
Log in to post comments
Wordnerd's picture

wha?

Wordnerd
Activity Score 6692
Copywriter
pierrelastname's picture

BECAUSE THERE IS NOT SNOW AND IT WAS AN ACCIDENT???? CAN SOMEBODY EXPLAIN IT?

pierrelastname
Activity Score 2869
Copywriter
SeanMartin's picture

:: rolls eyes :: Okay, think about it. Think long and deep. A row of skiers embroidered into a scarf. One's disappeared... TO GO SKIING BECAUSE THE FORECASTER TOLD HIM THE BEST PLACE TO GO.

Truly, is it that difficult?

SeanMartin
sneakyhands's picture

pretty obvious to me. i would switch the brand to embroidered and the tag(line) to the tag. the url metservice.com is a little boring so it should be larger.

sneakyhands
Activity Score 1857
Copywriter
OMaxweller's picture

Really like this idea. Its an interesting way to convey winter and skiing. I think from an art perspective the whole "missing skier" might be more noticable if there was some evidence the scarf was pulled... like a string left over. Overall, strong idea.

OMaxweller
Activity Score 79
Copywriter
Ed Mintone's picture

my hat's off to the creative.

Ed Mintone
Activity Score 585
Other
dthlb72's picture

The guy escape first because a blizzard is coming

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Zane's picture

it's okay

Zane
Activity Score 110
Copywriter at Madrid
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement