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talay's picture

different and strong

Activity Score 266
mgemini creative works / istanbul
512's picture

just great.

Activity Score 213
gonzohj's picture

Agency: CLM BBDO
Creative Director: Jean-François Sacco,
Gilles Fichteberg
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Art Buyer: Sylvie Etchemaite
Photographer: Jean-Yves Lemoigne

We are all ignorants, but we don't all ignore the same things...

Activity Score 103

"We are all ignorants, but we don't all ignore the same things..."

Tinglow's picture

This one is the best in the campaign. "IGNORANCE" cannot be potrayed any simpler. Really thought-provoking! The best thing about the campaign is the simple, reality-driven, and jazz-free photography. Such photographs appeal more than the photoshoped. Great campaign!

Activity Score 612
Chennai |

It comes just like that!

Guest's picture

This add is hippocratic. Modern news do not care whether there is any homeless people or not. They only care for profit. So here they exploit the homeless (not the one in the picture who is obviously an actor) in order to sell more ads.

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