Pre-safe brake, 2

Campaign
Agency Network: 
Published/Aired: 
August 2012
Mercedes:  Pre-safe brake, 2

Description

Print advertisement created by Jung von Matt, Austria for Mercedes, within the category: Automotive.

Caption

Because some things dangerously attract each other.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Georg Feichtinger, Thomas Niederdorfer
Art Director: Georg Feichtinger
Copywriter: Dietmar Voll
Illustrator: Denis Mujakovic
Graphics: Iris Haberzettl
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mitali prasad's picture

i didnt get the ad,,,:(.what are they trying to say?

mitali prasad
Activity Score 454
General Manager
Bruno Souri's picture

I think it's a little confusing, guys.

Bruno Souri
Activity Score 10
Copywriter at Propeg
CommandZ's picture

The only thing I can get out of this is that this is another way of saying opposites attract. Ugh.

CommandZ
Activity Score 2387
Creative Director
meistershalis's picture

I see where they were heading with this, but it's lost in translation.

meistershalis
Activity Score 138
Copywriter
goldi's picture

A magnet's magnetic moment.

goldi
Activity Score 338
General Manager
ankitadv's picture

nice

ankitadv
Activity Score 738
niko_17's picture

it's saying Opposites attract...good, to me not brilliant

niko_17
Activity Score 136
work
mitali prasad's picture

which opposites attract,,?

mitali prasad
Activity Score 454
General Manager
mazenokaily's picture

well it is an ad for a new feature in Mercedes the Pre-Brake something, so what they are trying to say is that because things attract etc... we created this new feature.. bla bla bla, terrible story telling, the pre brake thingy is written so small in the lower left part with no importance what so ever...

mazenokaily
Activity Score 4
Creative Director
Ziggiy's picture

the positive and negative signs made this ad too obvious. and what are the cat and dog representing anyway?

Ziggiy
Activity Score 41

ZBZ

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