Paris

Campaign
Agency Network: 
Published/Aired: 
April 2008
Mercedes:  Paris

Description

Print advertisement created by BBDO, France for Mercedes, within the category: Automotive.

Caption

Never get lost again.
New Mercedes A Class with GPS.

Advertising Agency: CLM/BBDO Paris, France
Creative Directors: Jean François Sacco, Gilles Fichteberg
Art Director: Sophian Bouadjera
Copywriter: Laurent Laporte
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capywriter's picture

Recognizable feeling :) Works for me, except the one with the person standing up. How is his frustration displayed? I can't see it...

capywriter
Activity Score 5513
Copywriter at Freelance
Jet Propulsion Lab's picture

Can you honestly tell me ordinary people would actually get this visual?
And you have to remember they see ads ONE AT A TIME. Not within the conext of a campaign conveniently put together on some advertising web site. I don't even know what hell I'm looking at here even after having seen the other two (which were equally vague and lame...)

Jet Propulsion Lab
Activity Score 10679
Copywriter
sumsum's picture

this time I'm with you jet...

sumsum
Activity Score 613
copywriter
JFDreamer's picture

Ahhh, he is screaming because he got annoyed...At first I thought he was going to the dentist, jajaja, I don't speak french.

Seriously , I think it needs more "street" feeling. A plaster wall as background, a "join the dots" idea; I undesrtand its usefull so as to draw the face, but maybe there is another way to show the "got lost driving".

Nice idea, not good visual

JFDreamer
Activity Score 176
BBDO - Perú |

keep smilling

lorem_ipsum's picture

done!!!
by springer&jacoby in germany...
and much better for the G-class in 2005

http://www.adc.de/servlet/PB/menu/1011913/gewinner_2005.html?catID=100...

lorem_ipsum
Activity Score 196
Art Director
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