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Marilyn & Albert

Agency Network: 
Published/Aired: 
November 2010
Mercedes:  Marilyn & Albert
Mercedes Print Ad -  Marilyn & Albert

Description

Print advertisement created by M&C Saatchi, Spain for Mercedes, within the category: Automotive.

Advertising Agency: Zapping/M&C Saatchi, Spain
Executive Creative Director: Urs Frick, Uschi Henkes, Manolo Moreno
Creative Directors: Uschi Henkes, Manolo Moreno
Copywriter: Manolo Moreno
Art Director: Uschi Henkes
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Guest's picture

old internet joke..

Guest
jackmancer2017's picture

Yeah really neatly done - I'm surprised it actually works! :)

jackmancer2017
JeffP's picture

Funny but where's the Viano in all that? ...let me Google it ... what it's a minivan?

JeffP
Activity Score 810
Marketing Manager at TomTom
Brainsugar's picture

En français, c'est une blague de cour d'école: Belle de loin, mais loin d'être belle.

Brainsugar
Activity Score 1631
Copywriter
Guest's picture

Not super clever; and it would be awesome if their copywriter knew the correct usage of 'anyone'.

Guest
CuriousPencil's picture

Was my first thought. But I think, like a lot of work here, this wasn't originally in English, and was translated for submission. If that's not the case, then the copywriter needs a slap.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

it should say "any one" not "anyone"

Guest
HappyHour's picture

recycled internet optical illusion.. what do these people have against thinking for themselves?

http://www.123opticalillusions.com/pages/albert-einstein-marilyn-monro...

HappyHour
Activity Score 2381
Guest's picture

there's hardly anything new one can invent in advertising. what makes an ad clever is taking something that people know and connecting it to your own ad benefit. it works well here.

and FYI, maybe 100 million people in the whole world know this illusion, but 1 billion people don't. so it still works like a charm!

judge richness with the eye of the peon not the king!

Guest
HappyHour's picture

it is true that most ad concepts are inspired from a small amount of basic ideas, and re-used and executed in their own various special ways.
that is what's clever.
this is stolen. the primary and most substantial contributor to this piece of work received no credit for it.

and forget 1 billion people because this is blatant scam anyway. where's the rest of the campaign?

and stop commenting on your own work.

HappyHour
Activity Score 2381
Guest's picture

there's hardly anything new one can invent in advertising. what makes an ad clever is taking something that people know and connecting it to your own ad benefit. it works well here.

and FYI, maybe 100 million people in the whole world know this illusion, but 1 billion people don't. so it still works like a charm!

judge richness with the eye of the peon not the king!

Guest
Guest's picture

I'm not impressed. I liked the ad but I'm not going to my local Merc dealership to figure out what a Viano is. I assume this is a magazine ad? No internet at my fingertips either.

Guest
Anonymous Author's picture

Concept, while not new for everyone, is effective and will be new for many. Typo: 'anyone' should be 'any one'. Overall result = so so.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

jackblack's picture

Meh.

jackblack
Activity Score 2362
Art Director
kingzeus's picture

old joke recycled :) .. not awesome for Mercedes..but OK nonetheless.

kingzeus
Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

Guest's picture

nice post..
Anyway Mercedes-Benz India sold 150 Mercs in Aurangabad
check it out here..http://crazyabtcars.co.cc/?cat=53

Guest
morse's picture

It's fun, but it's borrowed interest.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Lazarus's picture

And the sheep said... baaaaaaaaaaaaaaaadddddddd.

Lazarus
Activity Score 1536
Creative Director
Sdb's picture

Nice at the first go..

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
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