Madrid

Campaign
Agency Network: 
Published/Aired: 
April 2008
Mercedes:  Madrid

Description

Print advertisement created by BBDO, France for Mercedes, within the category: Automotive.

Caption

Never get lost again.
New Mercedes A Class with GPS.

Advertising Agency: CLM/BBDO Paris, France
Creative Directors: Jean François Sacco, Gilles Fichteberg
Art Director: Sophian Bouadjera
Copywriter: Laurent Laporte
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alaska502's picture

see 1000 before.
merecedes.
hilton hotels.
etc...

alaska502
Activity Score 58
Art director
Jet Propulsion Lab's picture

That's only two right there, dude. You said 1000. Give us at least 100 examples. Or were you just farting out of your mouth?...

Jet Propulsion Lab
Activity Score 10679
Copywriter
sumsum's picture

in this case it's not the point wether seen before or not. it's not good. that's the point.

sumsum
Activity Score 613
copywriter
Dick Huges's picture

Just done once before is enough. It's been done before a lot. That is a typical french award winning ad: get something and redo it pretty damn good and everyone will think is new.

Dick Huges
Activity Score 937
Copywriter
alaska502's picture

i see your one of the badcreatives of the campaign !!!
try with an alkaseltzer !!!!
regards myfriend.

alaska502
Activity Score 58
Art director
DarkSide's picture

i would not say 1000 times but for sure it is a visual that have been used before more than once

DarkSide
Activity Score 1066
Other
Alistair C.'s picture

ugly. is there a cultural reference? if not, ugly again.

Alistair C.
Activity Score 692
Copywriter
benjaminbrown's picture

What is it? What do mouths have to do with getting lost? Is that even a mouth?

I do feel lost looking at the advert. if that's the idea then it's clever.

benjaminbrown
Activity Score 439
Creative Director
Under-bastard's picture

Already done in 2004
we are actually in 2008
we could expect something new
fed up of all this recycle

check this link
http://www.cbnews.fr/hits/champ-f_directeur_artistique/UGllcnJldHRlIER...

Under-bastard
Activity Score 2
homeless
JD's picture

Oh, that's someone crying... That's a nice illustration, not for Mercedes I wouldn't think, but still nice. Reminds of judge dredd comics

JD
Activity Score 40
FlyingTorpedo's picture

I need a GPS to find the Concept

FlyingTorpedo
Activity Score 54
Alma DDB / Miami Ad School |

the Flying torpedo

maddesigner's picture

This one a bit illegible and hard to look for no designers. The other ones mmm ok.

maddesigner
Activity Score 40
Graphic Designer at IDAT
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