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George Steinbrenner Tribute

Agency Network: 
Published/Aired: 
July 2010
Mercedes:  George Steinbrenner Tribute
Mercedes Print Ad -  George Steinbrenner Tribute

Description

Tribute to the life of recently deceased NY Yankees owner George Steinbrenner.

Print advertisement created by Merkley + Partners, United States for Mercedes, within the category: Automotive.

Caption

Good night, Boss. George Steinbrenner, 1930-2010

Advertising Agency: Merkley+Partners, New York, USA
Creative Director: Andy Hirsch
Art Director: Kevin Gladwin
Copywriter: Chris Miller
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Highest Rated

Guest's picture

Steinbrenner did a lot of things that made fans scratch their heads. So maybe that's what this ad is supposed to be doing too. Mission Accomplished.

Guest
Guest's picture

what's this

Guest
SAM75's picture

George Steinbrenner ( RIP ) was The Boss. But, what is the link between him and Benz?

SAM75
Activity Score 220
Robwanali's picture

someone please explain... anyone?

Robwanali
Activity Score 132
Creative Director at Insight Media |

love what you do and do what you love

Hiperion's picture

Is David Hasselhoff dead?

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

George Steinbrenner was principal owner and managing partner of Major League Baseball's New York Yankees.

Known as a hands-on baseball executive, he earned the nickname "The Boss."

There is nothing between george and mercedes.

Guest
JopyCunior's picture

it's called capitalizing

JopyCunior
Activity Score 223
Copywriter
jackmancer2017's picture

Stick to your product Benz.

jackmancer2017
Waheed's picture

Vague

Waheed
Activity Score 47
Copywriter
Guest's picture

whaaaaaaaaaaaaaaaaaaaaaaaaaaaat?

Guest
Guest's picture

I just don't get it.

Guest
Guest's picture

Wasn't there another brand in Merkley's roster that would have worked better than Mercedes?

Guest
Guest's picture

Yeah, I just asked around. No one here gets it. Can you explain?

Guest
Guest's picture

Maybe he used to drive a MB with those shades ??

Guest
Guest's picture

simplicity FAIL. - Mr.Ad

Guest
Prime83's picture

RIP

Prime83
Activity Score 497
Creative Director at Huella Publicidad
feddy_boo179's picture

i'm in the middle of nowhere. Could someone out there give me a hand to understand this ad ???

feddy_boo179
Activity Score 71
Geimima's picture

good night boss.. you can drive your benz by your own. isn't it?

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Guest's picture

and isn't it supposed to be one word? goodnight? that doesn't help explain this abortion of an ad, but just thought i'd ask.

Guest
Guest's picture

Steinbrenner did a lot of things that made fans scratch their heads. So maybe that's what this ad is supposed to be doing too. Mission Accomplished.

Guest
Guest's picture

It seems like the benz would express its condolence...

Guest
Corbeen's picture

it seems to me if it so local it should stay local.

Corbeen
Activity Score 1095
Guest's picture

not really understand~

Guest
Guest's picture

Mercedes is paying tribute to longtime patron George Steinbrenner by showing the aviator sun glasses he was synonymous with being laid to rest.

Really...people cant get this? Not saying its brilliant, just dead obvious.

If you are not familiar with George Steinbrenner or the sunglasses he wears than this ad is not meant for you, its that simple.

Guest
Corbeen's picture

yes mister "guest" its not for everyone , witch means is local. and it should stay local obvious. this is ads of the world, not ads of new york yankees fans.

Corbeen
Activity Score 1095
Guest's picture

If you are not familiar with George Steinbrenner or the sunglasses he wears than this ad is not meant for you, its that simple. - Indeed.

Guest
velle's picture

'Goodnight, boss'. Love it. So tastefully-done. My condolences.

velle
Activity Score 1550
Copywriter
Guest's picture

Steinbrenner wore aviators all the time. He died. This is just a memorial ad for him, nothing more, nothing less.

Guest
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