Description
Photographer: Sebastian Siah, Shooting Gallery
Print advertisement created by BBDO, Singapore for Mercedes, within the category: Automotive.
Brake Assist Plus. Extra braking force when you need it.
Executive Creative Director: Jagdish Ramakrishnan
Copywriter: William Mathovani
Advertiser's Supervisor: Patricia Ho
Account Manager: Lim Lee Huang
Art Directors: Andrian Pranata, Ivan Hady Wibowo
Retoucher: Reina Teo (wishing Well - The Imaging Station), Wei Xin
a mega-buck luxury brand and they showcase braking prowress - Come on!
yeah.cuz thats what it's known for? never rode in a friends merc and they keep brakin abruptly just to show u how good it is? good brakes and annoyin people go together.
Took me awhile to understand it. At first I thought it was speeding up away from the dog and the dog was chasing it. But after reading the tiny print I got it though.
Seeing as how the copy line starts with Break Assist Plus, I would assume that the brief said something about highlight the Break Assist Plus feature, when you have a real job, with a real brief, you can't just do whatever the hell you want, you have to create ads around the brief (Unless you're Neil French) that's the whole point of those other two parts of the agency (account and planning). For ads about Break Assist Plus, these are really good. Simple, to the point, and even engaging. Please children, go back to your copywriting 2 classes.
Mr. Nicky Sanchez said there should be skid marks!
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