Chess
Description
Print advertisement created by Black Khaki, South Africa for Mercedes, within the category: Automotive.
Creative Director: Trevor Delaney
Copywriter: Des Williams
Photographer: Mike Pawley
Client Management: Nick Olivier, Anli Grobler
Production: Michelle Badenhorst
This guy looks squint.
Why is the logo so close to the helmet?
The concept says to me that the maintenance plan is for people that are overly protective to the point of absurdity. Hyperbole is good when it doesn't make the consumer look like a nerd?
I gather the logo and the branding have pre-set positions used throughout their marketing materials, regardless of design of the photo. That's what it looks like, anyway.
The ad itself? :: shrug ::
Have you ever worked at an agency?
have you ever worked at an agency?
What's your beef with squint people?
i like it. squint, nerd, or not.
Nice ad.
HA ! Ha! ha !
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www.georgegrosescu.ro
i also think it's a fun ad. i think it's part of a campaign for a new maintenance contract - additional safety for drivers, even if they think they may not need it.
He's thinking Benz.
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I think, therefore... yeah.
Sooooo bad I cringed, I cried. Come on guys, you can do better than this.
The idea is Ok. The art direction is something to be desired.
WOW!!!!!! this is soooo bad!!!!!!... there is some kind of a bribe going on here between this agency & Mercedes..
this would not be possibile otherwise..
These are okay. Not great. Different. Unexpected. Refreshing to see people trying to do Mercedes ads without vehicles for a change.
WOW!!!!!! this is soooo bad!!!!!!... there is some kind of a bribe going on here between this agency & Mercedes..
this would not be possibile otherwise..
Neither funny nor communicative
~~this paranoid survived!~~
Mercedes is going down
learning / entertaining
The other two ads in this campaign were stunning. This one is sort of acceptable.
Pathetic. First base.
fun.
the logos on the safety gear have as much prominance as the mercedes logo! and the chess pieces and positioning of them on board makes me think this wasnt a real game of chess now, was it?
direction all over the place!
bad enough ad without messing up simple little details.
Brought a smile to my face.
eeeeek! good idea pathetic direction looks like a rushed job. Did it take like a second to visualize n execute?
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