Agency Network: 
July 2011
Mercedes:  Blemish


Print advertisement created by Shanghai, Germany for Mercedes, within the category: Automotive.


Don't make a big fuss about a little blemish on your car.
Go visit Mercedes-Benz SmallRepair.

Advertising Agency: Shanghai, Berlin, Germany
Creative Directors: Stefan Karl, Heiner Baptist Rogge
Art Director: Heiner Baptist Rogge
Copywriter: Stefan Karl
Illustrator: Heiner Baptist Rogge
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Boxey's picture

You say "don't make a big fuss..." and then show people who want to make a big fuss. Next.

Activity Score 8875
Melaleuca In-House
dean viii's picture

That's bad thinking. It's showing the people in a fuss, and saying don't be like that. Perfectly makes sense. The real problem is that they're just bad.

dean viii
Activity Score 1702
Creative Director
Boxey's picture

I know it makes sense. You missed my point that it's easy and obvious to show people in a fuss and say don't be like that.

Activity Score 8875
Melaleuca In-House
Hammad S's picture

What's wrong with that? I think that owners can connect with the feeling/image..
What bugs me is that this doesn't reflect the Mercedes-Benz style. Looks like smthing from a kids cartoon..

Hammad S
Activity Score 484's picture

appreciate , this will work for mercedes toys..
Activity Score 108
Art Director at Ogilvy & Mather pvt. Mumbai |

Taylormade's picture

Completely off brand voice. Would do more bad than good for the brand.

I'd also be surprised if that logo treatment weren't against brand guidelines.

If this is a student ad, it should be labelled accordingly.

Activity Score 406
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