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Agency Network: 
Published/Aired: 
October 2009
Medecins Sans Frontieres:  Kenya

Description

Médecins Sans Frontières is one of the few aid organisations that have absolutely no political or religious agenda. They provide medical help to anyone who needs it.

Print advertisement created by Lavender, Australia for Medecins Sans Frontieres, within the category: Public Interest, NGO.

Caption

Civilian?
Soldier?
Immigrant?
Dissident?
Refugee?
Rebel?
Human.

Médecins Sans Frontières provides
emergency medical and humanitarian
assistance to people caught up in
disasters, wars and devastating
epidemics – regardless of their
race, religion or political conviction.
Your donations allow us to remain
impartial, enabling our teams to
get medicine, food, vaccines and
healthcare to those who need it
most, wherever they are in the world.

Advertising Agency: Lavender, Sydney, Australia
Art Directors: Mike Guegan
Copywriters: Mike Guegan
Photographers: Dominic Nahr, Oeil Public
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mikeelrapido's picture

Great message.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Guest's picture

Powerful and simple.

Guest
Juan Cabral's picture

Nice copy.

Juan Cabral
Activity Score 709
Copywriter |

***
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Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

silvi's picture

Beautiful copy.

silvi
Activity Score 4172
Copywriter
Guest's picture

10 out of 10!

Guest
everartz's picture

donate with stethoscope visual? does that match anyway? besides, if they want to show the "without discrimination" value, they could have simply used 2 different races for the examining... sorry but it doesnt work like that for me

everartz
Activity Score 7613
Art Director |

| everartz |

rolling.stone's picture

I think they have tried to do the same as u are saying, because patient doesn't look native Australian

Good in copy

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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Guest's picture

looks nice but boring.

Guest
ibeg2differ's picture

I'm sorry but that's such a so-so concept.

ibeg2differ
Activity Score 420
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