Also From This Campaign 3
Description
Médecins Sans Frontières is one of the few aid organisations that have absolutely no political or religious agenda. They provide medical help to anyone who needs it.
Print advertisement created by Lavender, Australia for Medecins Sans Frontieres, within the category: Public Interest, NGO.
Civilian?
Soldier?
Immigrant?
Dissident?
Refugee?
Rebel?
Human.Médecins Sans Frontières provides
emergency medical and humanitarian
assistance to people caught up in
disasters, wars and devastating
epidemics – regardless of their
race, religion or political conviction.
Your donations allow us to remain
impartial, enabling our teams to
get medicine, food, vaccines and
healthcare to those who need it
most, wherever they are in the world.
Art Directors: Mike Guegan
Copywriters: Mike Guegan
Photographers: Dominic Nahr, Oeil Public
Great message.
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Powerful and simple.
Nice copy.
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

10 out of 10!
donate with stethoscope visual? does that match anyway? besides, if they want to show the "without discrimination" value, they could have simply used 2 different races for the examining... sorry but it doesnt work like that for me
| everartz |
I think they have tried to do the same as u are saying, because patient doesn't look native Australian
Good in copy
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~ Quite obviously, I have gathered no moss ! ~

looks nice but boring.