Agency: Publicis


With its September campaign "Words", Orange is introducing its new generic Internet campaign following "livebox, allons plus loin ensemble". The campaign is based on a simple idea, which is expressed in a powerful and light-hearted way: one single word can be used to cover a number of situations, from everyday scenarios to highly emotional, intense moments. The way in which words can have several meanings in life has led us to reconsider what we mean by the term "Internet". And to understand that there is Internet, and there is Internet par Orange. The "les mots" campaign uses the idea that with Orange "there is Internet and Internet", along with evidence that supports this position across all media and on several aspects of Orange Internet.

This professional campaign titled 'Words' was published in France in October, 2009. It was created for the brand: Orange, by ad agency: Publicis. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 14 years ago.


Advertising Agency: Publicis Conseil, France

Medecins Sans F...


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