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Cut-and-paste

Agency Network: 
Published/Aired: 
May 2015
McCann: Cut-and-paste
McCann Print Ad - Cut-and-paste

Description

Canada’s diverse communities don’t think, speak or shop alike. Your grand old strategy might be lost on them.

We create unique marketing solutions that resonate with Canada’s niches.
Powered by authentic, research-based insights and supported by our global network of resources, we help brands understand and target even the smallest of micro-segments.

It’s how we cut past the cut-and-paste.

Print advertisement created by McCann, Canada for McCann, within the category: Agency Self-Promo.

Caption

When cut-and-paste won’t cut It.

Advertising Agency: MacLaren McCann, Toronto, Canada
Senior Creative Director: Jack Neary
Creative Director: Waseem Shaikh
Copywriter / Art Director: Waseem Shaikh
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