Pure Coffee Pleasure

Agency Network: 
November 2017
McCafé: Pure Coffee Pleasure
McCafé Print Ad - Pure Coffee Pleasure


Nowadays, it almost seems impossible to just enjoy simple, good coffee. The hipster movement has latched on and has made coffee an overcomplicated affair. McCafé is the proud antithesis to this development, focusing on what’s really important: simple and pure coffee pleasure.

Print advertisement created by DDB, Austria for McCafé, within the category: Food.

Advertising Agency: DDB Wien, Austria
Creative Directors: Thomas Tatzl, Andreas Spielvogel
Art Director: Juli Janny
Copywriter: Jakob Paulnsteiner
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