Bad choice. Good choice.

April 2019
Maritano Ebensperger: Bad choice. Good choice.
Maritano Ebensperger Print Ad - Bad choice. Good choice.


Maritano Ebensperger is the official dealer for Toyota brand in Chile.
In addition to selling brand new and used cars, it also features technical service and the sale of original parts. Regarding the latter, we have developed a graphic campaign showing a pick-up truck towing itself to make it clear that original parts are always the best option so your car won’t fail.
Your car is a better car only if you use original parts.

Print advertisement created by Creatividad & Inteligencia, Chile for Maritano Ebensperger, within the category: Automotive.

Advertising Agency: Creatividad & Inteligencia, Concepción, Chile
Creative Director: Fernando Riquelme
Art Directors: Giovanni Repetto, Fernando Riquelme
Copywriters: Alejandro Rebolledo, Nasser Avid
Additional credits: La Jolly Roger
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