Mehndi hand for women abuse

Agency Network: 
Published/Aired: 
March 2012
Maitri India:  Mehndi hand for women abuse
Maitri India Print Ad -  Mehndi hand for women abuse

Description

Woman abuse is a growing menace among married couples in India. However, only a fraction of such instances are reported for fear of a backlash. Result being, most of these incidents and the subsequent sufferings remain hidden. Idea of this campaign was to dramatize this insight through a mehendi hand, which is a symbolic representation of marriage in India and thereby urge the victim to speak out.

Print advertisement created by Makani, India for Maitri India, within the category: Public Interest, NGO.

Caption

Most cases of violence in marriages go unnoticed.
To report, call +91 11 2412 2692. www.maitriindia.org.

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Director: Prasad Rao
Copywriter: Sanju Aiyyar
Illustrators: Sonali Pailkar, Madhuri Mhatre
Photographer: Vinit Bhatt
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Highest Rated

salil.sharma's picture

i love this camping
awesome art direction & execution
rocking job guys !!!!!!!!!!!!!!!!!!!!!!!!!!

salil.sharma
Activity Score 2560
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

kleenex's picture

nice art.

kleenex
Activity Score 58777
Web Designer/Developer
tirthomitro's picture

bad case of "pick up" from an award winning cmpgn by grey mumbai
http://adsoftheworld.com/media/print/travel_corporation_india_honeymoo...

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

salil.sharma's picture

i love this camping
awesome art direction & execution
rocking job guys !!!!!!!!!!!!!!!!!!!!!!!!!!

salil.sharma
Activity Score 2560
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

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