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levilevi's picture

Dear lord, I never thought I'd see the day when mainstream advertising would involve scat.

levilevi
Activity Score 58
Web Designer/Developer
SummerA's picture

Haha, ew.

SummerA
Activity Score 154
Other
SummerA's picture

So wait, this is a shower gel for men and the girl wants you to wash her with it? Uh, ok.

SummerA
Activity Score 154
Other
Disco Munky's picture

Are you kidding? She wants in the shower with him...I'm guessing for sex...or the above mentioned skat.

Remember, the main advertising angle with lynx is that it will attract girls. Not that it's a shower gel/deodorant for guys.

I think it's pretty cool.

And not just because of the girl.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Sick-of-adS's picture

I really dont know what is the criteria of the front page!!!!!!!!!!!!!!! this is very weak..

Sick-of-adS
Activity Score 250
Art Director
bknowlden's picture

I feel the same way. I don't think this is the weakest... But AOW should showcase stronger pieces.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

ivan's picture

Got the message. But you see there is hardly an agreement on any piece, so all I can do is try harder.

ivan
Creative Director at Ads of the World
bknowlden's picture

Ivan, I love the site, I didn't mean anything malicious. Cheers.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

copywriter.txt's picture

A woman in the AOTW front page? Ewwwww.
C´mon guys, give a break to Ivan and go visit machosinthongs.com :)

copywriter.txt
Activity Score 828
Copywriter
roman-schwienbacher.com's picture

I love it , sorry

roman-schwienba...
Activity Score 1021
Photographer
pratz's picture

Just a thought...what if the roles were reversed. A really dirty guy waiting for a female companion to give him a awashdown.

pratz
Activity Score 49
Creative Director
bknowlden's picture

Nowhere near as appealing. Recently, there was some work in Archive with women in mens underwear to sell mens underwear. I think it was the first time I've ever notice a mens underwear ad...

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

kre8's picture

its for axe shwergel (lynx).
the worldwide positioning is: use this, and women will want you.

kre8
Activity Score 989
Copywriter
whitespace's picture

I'd wash her any day.

whitespace
Activity Score 1953
Creative Director
ivan's picture

Check the tiles right to her waist. The tiles show signs of Photoshop liquify tool. But not as much as on Kata Dobo's Maxim shoot.

ivan
Creative Director at Ads of the World
DWX's picture

All I can say is "sex sells"...

DWX
Activity Score 24
Art Director
fotdot's picture

Rub a dub tub.

fotdot
Activity Score 673
Creative Director
No fixed abode's picture

OH come now, what's wrong with this? It's good quality, idea-driven t and a. At least it's real unlike a good deal of the stuff on here. Go Ivan. One man's smut is another man's art.

No fixed abode
Activity Score 380
Copywriter
SummerA's picture

Thats your penis talking. This ad is shit(No pun intended).

SummerA
Activity Score 154
Other
curly's picture

praise the lord someones got some brains here

i guess that nut got his (brains) in his cock
which also makes it very small in size (his brains that is)

oooops am i picking a fight or what?

curly
Activity Score 68
Copywriter
vexguy's picture

I saw this idea for 'Dettol Soap' when my friend maked for his portfolio..ha ha ha..but that is clearly wonderful

vexguy
Activity Score 93
Illustrator
Yokel's picture

Right. I'm off to buy me some shower gel!

Yokel
Activity Score 604
Art Director
roman-schwienbacher.com's picture

sex sells , yes it does.

roman-schwienba...
Activity Score 1021
Photographer
curly's picture

really?
it does i guess
only to an idiot

curly
Activity Score 68
Copywriter
_inkpact's picture

If i´d be a consumer of linx, and they go too far with this, i´d be afraid of letting a girl see my shower gel in the bathroom...
It´ll be associated with some kind of desperate needing of getting girls somehow... even by buying linx stuff...

_inkpact
Activity Score 84
Art Director
aadi's picture

Nice photo...guess it works...

aadi
Activity Score 230
Copywriter
curly's picture

ya thinks so ?
have u ever used it ?
now read my post

curly
Activity Score 68
Copywriter
Besha's picture

I am so sick and tired of axe!!

Besha
Activity Score 295
Art Director
Dick Huges's picture

how can someone say is tired when the ad shows a hot dirty girl in a really tiny piece of cloth?

Dick Huges
Activity Score 937
Copywriter
curly's picture

Oh lord! Why can’t they stop making such ridiculously sexist advertisements?
It’s obviously come from some dumb ass lameoid “male” copywriter/creative director/art director.
Now now now, when (some) men do this kind of stuff, what they are actually doing is asserting and reminding everyone that there are plenty of men who will look at an ad only because it is sexually toned, why do they love to demean the average man’s intelligence? Why I say why? Not all men are idiots you know. We can think beyond sex.

I swear to the holy lord I am never buying (forget this brand) anything associated with this brand, only a dumbass would do so, for e is confirming that this kind of shit, sells something to him.

curly
Activity Score 68
Copywriter
Chris's picture

Mate, not defending the ad...

but unless you have been in a cave on your own for the last 50 thousand years , sex in kind of the main driving force which keeps
the human race growing and evolving. If it wasn't for the visual attributes of the female body we would be long gone.

we can think beyond sex, yeah mabey if we're castrated.

your comments are what a woman in an extreme feminist movement would say.

Chris
Activity Score 1935
Art Director
Guest's picture

I'm sure you are using Dove, Lipton Ice Tea or any other product of Unilever.
It is ridiculous that you are getting so angry about the most natural thing on world called sex while you're using products from fucking companies like Netle or Unilever or whatelse and not worrying about childwork or providing wars with your cosumption behaviourism.
Silly, silly people....

Guest
msred's picture

im sorry that son-of-a-britch is ducking hawt.

msred
Activity Score 491
Graphic Designer
R®'s picture

Sexy pic only ... but since it's a male product... boooooooooooooooooo.... I mean dirty/wash me/ sexy girls ideas are in every cheap ass comedy movie...
As stated above... it's a silly macho-wanna-be thing...

Activity Score 115
Art Director |

Same shit, diff day..

Crayon's picture

I can say that it's mice looking picture that clearly give us the main idea. we don't have on our
mind smth like: "wtf", "what is the main idea?", "i don't get this". And as 4 me - it's the main.
Clear message in LYNX (AXE) style

Crayon
Activity Score 163
Copywriter
J Watkins's picture

Does anyone know what year this advertisment was produced? Im writing a paper on 'Sex in Advertising' and this is a perfect examle, any ideas, suggestions will be greatfully received.

J Watkins
Guest commenter's picture

WTF U CUNTS ITS JUST A SEXXY ASS PIC. And for all u dudes sayin skat and shit... U GET NO PuSSY and u have no life- go jack off some more please..... its sexy az fuk and if u girls dont like it WHY THE HELL DID U KLIK ON IT DUMB ASS WHORES FUCK U U bitches men rule women all ur good for is cleaning my house and sukin my dick.....i stick crobars and bats up u type of bitches just to get a kik outta it.SO FUK U AND BEND over......

Guest commenter
Disco Munky's picture

You don't sound like a tool at aaaaaaaaaall.

You cry and wank at the same time don't you? Sad little rebel. Only gets a bone on when his mum is abusing him. It's kids like you that are better off in care than in the loveless environment you call "home". What with Daddy drinking and shouting, your mum kissing your neck and uncle Billy, visiting your mum in the night to make her cry and smell weird. It's absolutely no wonder that you're here blasting that crap all over the place.

Go cut your penis in half.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest commenter's picture

Omg its just a picture u guys are gay that are saying scat..... wtf this isnt the 1800's.... get a life... and for u girls DONT CLICK STUFF THAT LOOKS LIKE A NAKED WOMEN!!!!!!!! lezbo-dikes all u women are good for is suckin my BIG-DI-CK and accationally letting me Fu-CK u ana-l and cleaning my house...... GO Get some di-ck u no life virg-ins

Guest commenter
Guest commenter's picture

Omg its just a picture u guys are gay that are saying scat..... wtf this isnt the 1800's.... get a life... and for u girls DONT CLICK STUFF THAT LOOKS LIKE A NAKED WOMEN!!!!!!!! lezbo-dikes all u women are good for is suckin my BIG-DI-CK and accationally letting me Fu-CK u ana-l and cleaning my house...... GO Get some di-ck u no life virg-ins

Guest commenter
Guest commenter's picture

just fyi boys most women click on this picture because the are offended at the fact that s many of you low lifes think that girls like this are real, this photo is clearly photoshopped and that model that looks like a size two is actually a size six
now pull your heads out of your asses and look at all the ads degrading women that you seem to love so much
i think its time you rethink your priorities
you have two choices
1. continue to be pigs and live your life in ignorance with our giant porn collection
or
2. find yourself a real woman and enjoy your life

Guest commenter
Guest's picture

its hot.

Guest
Guest's picture

sex sells. she may be photoshopped. she may have implants, she may in reality be a size 16. but if youre trying to sell a mid range body wash to teenage boys, this is exactly the way to go about doing it.

ps. i am, in fact, a woman. i just happen to understand that there is no need to turn into a bra burning feminist every time someone uses photoshop to make a woman look better than you ever will.

Guest
Guest's picture

he he lezbo alert! he he. but don't worry that turns me on! lol

Guest
Guest's picture

I say this is a great ad.

a.) It's an excellent picture. The writing concept is pretty original within recent memory, and it's just well post-processed. Without the gimicky writing I'd put this in an art book.
b.) Attention grabbing. Whether snapped your neck looking at the girl or are all pissy because it's "chauvinistic", you're still talking about it.
c.) Subtle ad placement. I like ads that barely feel like I'm reading ads.

And you can't blame them for following the Sex Sells rule, since it, uh, does. This is an advertisement, meant to sell stuff.

Guest
Guest's picture

does anyone know which magazine this add came out in?? i really need to know im actually using it for a english paper on what ads really mean

Guest
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