Mr Lynx

LYNX wine, one of the best selling wines in Sweden and sold and awarded in several other European markets as well as in British Airways Business Class, launches its first international communication concept featuring a somewhat unexpected spokesperson; Mr Lynx – an elegant and dapper lynx who with his as confident as agreeable manner shares his inner wisdom and truth; Great taste is always right. The concept twists the idea of who, where and with what the Lynx wines should be paired with. And the answer is clear; Lynx is always right.