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Guest commenter's picture

i can't get past the awkward kerning of the headline...

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mondo's picture

i agree!

Activity Score 142
Guest commenter's picture

You two have a serious problem.

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izmild's picture

Good visual. But it's too plain to say about "8 people die everyday on our streets"

Activity Score 770
Associate creative director |


SeanMartin's picture

Bear in mind that we're looking at a translation that was done for this site, so some layers of meaning may have been lost in trying to preserve the look of the original.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Javier Ramírez's picture

Que buena foto. Que buen retoque.
La idea mmm...fácil, quizás demasiado.


Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

brc912's picture

every day... not everyday

Activity Score 105
Graphic Designer
losvanvan's picture

Demasiado malo para comentar. idea de kinder.

sneakyhands's picture

oh, but it is. anyway, all the more reason to watch out, so i'd say this works.

Activity Score 1857
Guest commenter's picture

there's something wrong with the photo editing here! the cars are not in proportion!

bad one.


Guest commenter
Guest commenter's picture

Indeed, life isn't a lottery.

In this ad, life appears to be an empty, bleak existence, void of color and meaning, dark and menacing with danger lurking around every corner. It's a world where your head and individuality means nothing except a number.

And your number, it appears, is up....

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Guest commenter's picture

if this was ever made (though i doubt it because i live in Bucharest) maybe it's a print campaign.

On Ambient I assure you it's never been implemented.

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kiottogs's picture

La grafica es buena, pero la concepción de la idea es algo vaga, pues pues por qué se dice que la vida es una loteria??,quien la sortea?? la imagen debería responder a esa pregunta, pues sino es una argumento falaz.

Activity Score 8
Televen Brocasting TV |


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