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Guest commenter's picture

i can't get past the awkward kerning of the headline...

Guest commenter
mondo's picture

i agree!

mondo
Activity Score 142
Guest commenter's picture

You two have a serious problem.

Guest commenter
izmild's picture

Good visual. But it's too plain to say about "8 people die everyday on our streets"

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

SeanMartin's picture

Bear in mind that we're looking at a translation that was done for this site, so some layers of meaning may have been lost in trying to preserve the look of the original.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
Javier Ramírez's picture

Que buena foto. Que buen retoque.
La idea mmm...fácil, quizás demasiado.

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

brc912's picture

every day... not everyday

brc912
Activity Score 105
Graphic Designer
losvanvan's picture

Demasiado malo para comentar. idea de kinder.

losvanvan
sneakyhands's picture

oh, but it is. anyway, all the more reason to watch out, so i'd say this works.

sneakyhands
Activity Score 1857
Copywriter
Guest commenter's picture

there's something wrong with the photo editing here! the cars are not in proportion!

bad one.

nicoruk.

Guest commenter
Guest commenter's picture

Indeed, life isn't a lottery.

In this ad, life appears to be an empty, bleak existence, void of color and meaning, dark and menacing with danger lurking around every corner. It's a world where your head and individuality means nothing except a number.

And your number, it appears, is up....

Guest commenter
Guest commenter's picture

if this was ever made (though i doubt it because i live in Bucharest) maybe it's a print campaign.

On Ambient I assure you it's never been implemented.

Guest commenter
kiottogs's picture

La grafica es buena, pero la concepción de la idea es algo vaga, pues pues por qué se dice que la vida es una loteria??,quien la sortea?? la imagen debería responder a esa pregunta, pues sino es una argumento falaz.

kiottogs
Activity Score 8
Televen Brocasting TV |

kiotto

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