Cast away

Campaign
Agency Network: 
Published/Aired: 
May 2008
Listerine:  Cast away

Description

Print advertisement created by JWT, Brazil for Listerine, within the category: Health.

Caption

Kills 99% of germs

Advertising Agency: JWT São Paulo, Brazil
Creative Director: Roberto Fernandes, Mario D'Andrea
Art Director: Fernanda Salloum
Copywriter: Myla Verzola
Illustrator: 6B estúdio
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robottttrockkkk's picture

este me gusta menos.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
B2B's picture

Menno, is that you?

B2B
Activity Score 104
Copywriter
Nanel's picture

this is not as good as the other two. you are supposed to be alone when you get stranded in a deserted island

Nanel
Activity Score 283
Copywriter
ivan's picture

Maybe it meant to show how you the bacteria will feel rather than show what will happen to him.

ivan
Creative Director at Ads of the World
LEO_CREATOR's picture

i like this campaign...... :-)

LEO_CREATOR
Activity Score 51
Saatchi Makak's picture

Tony Truong

Saatchi Makak
Activity Score 246
Singapore
mishkaa's picture

so cute..........don't these ads kinda make germs likeable??!!

mishkaa
Activity Score 296
Nils B's picture

Agree, I like the idea, but the germs look too cute and I feel pity for them, so I don't want to buy some mean product that kills them!

Nils B
Activity Score 15
Art Director at One Agency
gabsternapster's picture

i had this thought in school for purell. the strategy was "makes germs feel lonely."

loooooooooove it!

gabsternapster
Activity Score 23
Art Director |
Tiago Canada's picture

bravo bravo!

Tiago Canada
Activity Score 32
jonybeta's picture

jajajajajajajajjajajajajajajajajajajjajaa, esta muy graciosa la campaña, me gusto un monton!!!
micorazontusmanos.blogspot.com

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

vanguard's picture

LOVE IT! I like how he has Wilson as a companion. Brilliant!

vanguard
Activity Score 25
Art Director
raulbanderas's picture

hahahahaha cool

raulbanderas
Activity Score 357
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